Job Description

Team and Role Introduction:
Department: General Operations – Affiliates Reports to: Head of Affiliate MarketingJob Overview: We are seeking an experienced Affiliate Acquisition Lead to oversee the Acquisition and Incubation team. This role is pivotal in driving Lazada’s growth and user acquisition strategy by recruiting and nurturing influencers for the Affiliate Program. The ideal candidate will develop strategies to onboard and optimize mass influencers, transforming them into key promoters for Lazada. Additionally, this role will build operational frameworks and communication processes to streamline and support business growth. You will work closely with internal teams, including campaigns, content, and commercial teams, to elevate Lazada's affiliate business.

Responsibilities:

• Develop and execute influencer marketing strategies to expand the influencer network in Thailand by discovering and onboarding Nano to Macro KOLs to the Lazada Affiliate Program.
• Design and implement ongoing programs to nurture influencers, including video content, webinars, and offline/online events.
• Grow and enhance the Acquisition/Incubation team by streamlining operations, improving SOPs, and increasing efficiency.
• Establish key performance indicators (KPIs), track, measure, and analyze campaign and content performance to optimize strategy.
• Collaborate with teams to leverage cross-functional opportunities and drive company-wide goals.
• Work closely with the regional product team to improve the affiliate platform, ensuring smooth processes from sign-up to influencer activation.
• Stay updated on industry trends, influencer channels, and best practices to develop new onboarding and incubation programs.

Requirements / Qualifications( must have) :

• Bachelor’s degree in Business, Marketing, Economics, or a related field with a minimum of 4-5 years of experience.
• Strong background in influencer marketing or growth marketing, with established relationships with influencers or content creators being a plus.
• Deep understanding of social media platforms and passion for digital content and trends.
• Leadership experience with the ability to manage and develop individual contributors, offering guidance and motivation.
• Excellent critical thinking, problem-solving, and communication skills with the ability to push boundaries and execute tasks thoroughly.
• Highly data-oriented, maintaining the highest standards for marketing and communication materials.
• Fluency in both written and spoken Thai and English is essential.