Responsibilities:

• Manage and optimize traffic flow for the AChoice platform in Thailand
• Drive targeted traffic to our ecommerce platform through effective media planning and campaign management
• Optimize media campaigns across various channels, including onsite assets, display advertising, social media advertising, and affiliate marketing
• Monitor key performance indicators (KPIs) such as impressions, clicks, conversions, and return on ad spend (ROAS) to evaluate campaign effectiveness and make data-driven optimizations
• Collaborate with cross-functional teams, including marketing, product, and merchant operations to align on traffic goals and initiatives.
• Conduct ongoing analysis of website traffic and user behavior using web analytics tools to identify areas for improvement and implement traffic optimization initiatives
• Optimize onsite elements, including landing pages, calls-to-action, navigation, and user experience, to improve conversion rates and overall site performance
• Stay updated on industry trends, new technologies, and best practices in ecommerce traffic acquisition and conversion optimization
• Collaborate with web development teams to implement technical enhancements and optimize website performance
• Provide regular reports and insights to stakeholders on traffic performance, media campaign effectiveness, and onsite conversion rates
• Working and communicating with internal to set up all the tools
• Proficient in ecommerce platform tools

Requirements:

• Bachelor's degree in marketing, business, or a related field
• 3 years+ proven experience in traffic acquisition and conversion optimization within the ecommerce industry
• Fluent in Chinese and English; strong cross-team communication, promotion, and execution skills.
• Responsible, self-driven, goal-oriented, and good at communication and coordination.
• Proficiency in using analytics tools, able to analyze traffic and user behavior
• Familiarity with conversion rate optimization (CRO) strategies and analysis
• Solid understanding of key performance metrics and tracking methodologies
• Strong analytical and problem-solving skills with the ability to derive actionable insights from data
• Knowledge of ecommerce platforms, content management systems, and website optimization techniques
• Ability to multitask, prioritize, and meet deadlines in a fast-paced environment
• Stay updated on industry trends and advancements in digital marketing and traffic acquisition