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Brand Manager - Non Alcohol

atBoonrawd Brewery Co., Ltd.


Role & Responsibility :

  • Formulate and implement brand strategies based on strong market analysis, competitor's analysis and internal portfolio analysis.
  • Support business vision through driving strong brand preference via brand building activities and new product development.
  • Optimizing brand communication and activation that results in increased sales, brand loyalty and improving market share and customer target.
  • Work with Trade and Sales teams on the implementation of marketing activities.
  • Managing marketing spending based on budget given.
  • Ensure all brand strategies are underpinned by strong and in-depth consumer understanding.
  • Work closely with advertising and media agencies to ensure delivery of brand plans that are in line with budgets and brands' positioning.
  • Analyze the research findings and insights and turn them into actionable brand plans.
  • Consistently monitor & analyze brand performance, distribution channels, market situation and competitors to achieve business objective and ensuring marketing budgets are met.


Specification :

  • Bachelors or Masters degree in Marketing or other related fields.
  • Minimum 5 years' of experience in branding/marketing from FMCG or consumers products.
  • Have good interpersonal, presentation and communication skills.
  • Able to communicate at different organization levels.
Experience required
  • 5 years
Career level
  • Middle Level
  • Senior Level
Salary
  • Negotiable
Job function
  • Marketing / Advertising
  • Management
Job type
  • Full-time
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Company overview

Size:2000-5000 employees
Industry:Food and Beverage / Catering
Location:Bangkok
Website:www.boonrawd.co.th
Founded in:1933
Ranking:5/5

Boon Rawd Brewery, Thailand’s first brewery, was founded in 1933 by Phraya Bhirom Bhakdi (Boonrawd Sreshthaputra). For over 91 years, the privately owned company has become a renowned beer and beverage producer, managed by 3rd and 4th generations of the descendants of ...

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Why join us:

บริษัท บุญรอดบริวเวอรี่ จำกัด และบริษัทในเครือ ผู้ผลิตเครื่องดื่มตราสิงห์ เป็นบริษัทที่มีประวัติความเป็นมาอันน่าภาคภูมิใจและยาวนานกว่า 90 ปี และ มีพนักงานในเครือมากกว่า 8,000 คน ซึ่งล้วนทำงานเป็นทีมอย่างเข้มแข็ง มีประสิทธิภาพ และมีเป้าหมายร่วมกัน คือความเติบโตอย่างมั่นคงของบริษัทฯ และความก้าวหน้า ...

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Head office: 999 Samsen Road, Dusit, Bangkok 10300
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