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Public Relations Officer (Social Media Management)

atGulf Energy Development PCL

Job Responsibilities

  • Develop and implement comprehensive social media strategies aligned with overall PR and marketing goals.   
  • Create engaging and shareable content across various social media platforms (IG, FB, X, TikTok, etc.) to increase brand awareness, engagement, and reach.
  • Develop a content calendar to ensure consistent posting and maintain a strong brand voice.
  • Plan and execute paid social media campaigns to achieve specific business objectives, such as brand awareness.
  • Manage social media advertising budgets and optimize campaigns for maximum ROI.
  • Analyze campaign performance and provide regular reports on key metrics.
  • Monitor social media channels for mentions, trends, and conversations relevant to the brand.
  • Track and analyze key social media metrics, such as engagement rate, reach, impressions, and conversions.
  • Prepare regular reports on social media performance, providing insights and recommendations for improvement.
  • Monitor social media for potential crises or negative sentiment and develop strategies to address them promptly and effectively.   
  • Manage online reputation by responding to negative comments or reviews in a professional and constructive manner.
  • Work with team to develop and implement crisis communication plans for social media.
  • Stay up-to-date on the latest social media trends, algorithms, and best practices.
  • Research and identify new social media platforms and opportunities for brand growth.
  • Collaborate with other departments to ensure alignment of messaging and strategies.

 

Job Qualifications

  • Bachelor's degree in communications, marketing, or a related field.
  • Proven experience in social media management, preferably in a PR or agency setting.
  • Strong understanding of social media platforms and their algorithms.
  • Excellent written and verbal communication skills.
  • Ability to create engaging and visually appealing content.
  • Strong analytical and problem-solving skills.
  • Ability to work independently and as part of a team.
  • Familiarity with social media management tools and analytics platforms.
  • Fluent in English both written and verbal (Minimum 750 TOEIC score).
  • Ability to travel/ work upcountry and abroad.
  • Goal–Oriented, Unity, Learning, Flexible.
Experience required
  • any or no experience
Career level
  • Entry Level
  • Middle Level
Only Thai nationals can apply
Salary
  • Negotiable
Job function
  • Public Relations (PR)
  • Marketing / Advertising
  • Strategy / Planning
Job type
  • Full-time
Age preferred
  • From 22 up
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Company overview

Size:1000-2000 employees
Industry:Energy / Power / Water
Location:Bangkok
Website:www.gulf.co.th
Founded in:1995
Ranking:5/5

GULF is a holding company that invests in a portfolio of conventional and renewable power generation and distribution businesses, as well as natural gas supply and distribution, infrastructure development projects, and digital business. ​

GULF is also ...

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Why join us:

Work with GULF 

Are you a high-achiever ?, Are you a team player ?, Do you embrace challenge ?

If you are, then you have come to the right place.

Gulf is defined by our unique culture. Our dynamic environment makes us an ideal workplace for talents who are ...

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Job location: Pathum Wan
Head office: 87 M Thai Tower, 11 th Fl., All Seasons Place, Wireless Road, Lumpini, Pathumwan, Bangkok 10330 Thailand
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