Roles and Responsibilities :

• Assist the team in the development of the overall marketing strategy
• Monitor the ongoing company presence on social media (Facebook, Line etc.)
• Oversee online adverts through Google AdWords, Facebook etc. to improve brand presence and conversion online
• Provide creative ideas for content marketing and update website
• Set up conversion, pixel, and event tracking on the website and across various digital platforms
• Collaborate with designers to improve user experience
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Collaborate with NPD Team
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
• Maintain partnerships with media agencies and vendors

Basic Qualifications :

• Proven experience as Marketing, Brand Management or similar role
• Excellent understanding of marketing concepts and best practices
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• BSc/BA in marketing or relevant field