Job Description:

• Provide input for regional consumer insights and approve research plan to address country consumer knowledge gap.
• Set the strategy for the brand and execute to drive share of market with profitability.
• Fully lead cross functional team and align stakeholders to deliver portfolio innovation projects and make recommendation for future projects and identify trade off where necessary
• Confidently lead briefing process with agencies and oversee entire communication development process to achieve robust output
• Lead and challenge to achieve strong execution plan and propose resolution to arrive at agreed JTBDs of category/portfolio
• Ensure brand P&L strategy. Manage brand annual budget and making budget allocation choices to deliver brand performance