Job description

1. Utilize insights from big data and technology to design products and enhance personalization, maximizing benefits for customers.
2. Create awareness and drive engagement with digital features by analyzing platform usage data to improve myAIS and the loyalty program for greater efficiency.
3. Develop and execute marketing campaigns and advertising strategies across the entire customer lifecycle to strengthen Serenade's brand presence.
4. Coordinate with relevant departments to enhance marketing activities and service channels, ensuring customer satisfaction and expanding product offerings.
5. Analyze and refine the outcomes of reward programs, optimizing engagement strategies while managing loyalty-building costs.
6. Develop marketing strategies to communicate value propositions to customers, including campaign development and content creation.
7. Effectively convey value propositions to customers through multiple communication channels such as marketing, sales, and customer service, ensuring they understand how the business can benefit them.
8. Maintain and enhance the platform's efficiency and security, considering factors such as performance, stability, reliability, and data security.
9. Manage user engagement and community building, focusing on user experience, safety, and the development of a strong user community.

Job Qualifications

• Strong data analysis capabilities.
• Expertise in marketing and customer experience insights.
• Comprehensive knowledge of loyalty program.
• Excellent collaboration skills, working effectively across departments.
• A team player with strong interpersonal skills.
• 10+ years of experience in roles such as Channel & Product Manager, Business Analyst, System Analyst, or management and IT consulting.
• Experience in Banking, Financial Services, Telecom, or Digital industries is preferred.
• Strong analytical skills with the ability to understand and communicate technical discussions.
• Fluent in English, both in communication and negotiation.