Job Description :

• Understanding the Journey and Company-Wide Alignment mapping, designing, and improving interactions across the entire AIS customer experience. Rather than viewing each interaction as isolated, it recognizes that they form part of a larger journey
• Loyalty Program Strategy: Develop a comprehensive loyalty program strategy using tools such as AIS Points, Serenade, and the myAIS app. Your goal is to enhance customer engagement.
• Data Analysis: Analyze customer behavior and transaction data to identify patterns and opportunities for loyalty initiatives.
• Segmented Marketing: Create segmented marketing strategies to target specific customer groups with personalized offers and communications.
• Strategic Partnerships: Establish and maintain partnerships with external businesses to enhance loyalty program offerings and expand market reach.
• Manage, execute end-to-end and ensure all campaigns deliver to the right target and correspond to customer lifestyle appropriately (Set campaign budget, Configure campaign conditions, quota in PRC system)
• Collaboration: Work closely with AIS Internal Team such as marketing, Tech Team and customer service teams to integrate loyalty strategies across all customer touchpoints.
• Performance Measurement: Measure and report on the effectiveness of loyalty programs, adjusting strategies based on data-driven insights.
• Innovation: Stay informed about industry trends and competitor loyalty initiatives to continually innovate and improve our loyalty offerings.

Qualifications :

• Education: Bachelor’s degree in Marketing, Business Administration, Economics, or a related field; Master’s degree preferred.
• Experience: Minimum of 5 years in a strategic role focused on customer loyalty, preferably within telecommunications or banking sectors.
• Track Record: Proven success in developing and managing customer loyalty programs.
• Analytical Skills: Strong analytical skills with experience in data analysis and customer segmentation.
• Communication Skills: Excellent communication and interpersonal skills, with the ability to influence and engage diverse stakeholders.
• Technical Proficiency: Proficient in CRM software, data analysis tools, and loyalty management platforms.