Role and Responsibilities:

• Develop and implement IMC plans and campaigns in alignment with key business priorities, brand and customer needs.
• Strategically plan consumer campaign according to current objectives , keen on both short and long-term execution.
• Understand and support the brand vision through careful execution of the design, messaging, voice and approach of all marketing efforts.
• Manage the execution elements of the optimal IMC mix including advertising, in-store media, videos , OOH media , influencer management and other digital platforms
• Ensure consistency and integration across all platforms.
• Develop deliverables and report out on overall success of impact through marketing channels
• Collaborate with tenant relations and promotion team to track to track revenue and campaign results where applicable.
• Work cross functionally to build awareness and sales engagement in marketing campaigns
• Manage the work of external vendors when necessary
• Proven writing and proofreading skills
• Develop and self- leading high performance with less supervision.

Qualifications :

• Bachelor's Degree in English, Journalism, Marketing or other related field of study
• Minimum 5-7 years marketing communications program management experience
• Strong marketing communication skills across digital, social and traditional media, direct marketing, content marketing, marketing automation, lead generation, event marketing, including management of multi-layer campaigns
• Proven ability to build integrated marketing communications campaigns
• Experience in different types of artwork formats i.e.
• Fast growing, and eager to work in Retail business.
• Experience in social media, website, leaflet, coupon, OOH, in-mall banner etc.
• Creative, entrepreneurial, flexible and highly motivated
• Good in English is a must

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