Role & Responsibilities

• Overall responsibility for ICONSIAM's international communication, with a focus on the Chinese and International markets. Depending on the company's strategy and the worldwide situation, the market focus will shift.
• Understand and stay up-to-date with the international market and target insights on which the company is focused.
• Plan, develop, and implement digital communication and media strategy and online campaign for international market.
• Responsible for international social media account owned by ICONSIAM including, Weibo WeChat, and Xiaohongshu on a proactive basis;
  • Translate social media content from Thai to simplified Chinese
  • Able to write a short caption in simplified Chinese (if needed) for some Adhoc content
  • Publish content on own media platform feed
  • Response to customer messages via own media platform (rarely)
  • Able to do localize content creation for Chinese or International audiences
• Responsible for international media buying (paid media) from boost posting, dark posting, KOLs to support ICONSIAM’s campaign via the brief.
• Manage, publish and edit international section in ICONSIAM website
• Understand the methodology and process of digital ads including Weibo, WeChat, Xiaohongshu, Facebook, Instagram and Google. Coordinate with agency to run digital ads for specific target audiences.
• Facilitate and work with outsource translators (current translator: Chinese, Japanese, English, and Arabic)
• Analyze, evaluate and present digital performance across all platform in form of monthly report and campaign report.

Qualification

• Bachelor’s degree in Communications, Marketing, Journalism or related field is highly preferred; Master’s degree in Communications or Business is desired 2 or more years of international communications experience
• Excellent command of spoken and written English
• Good command of spoken and written Chinese Simplify
• Good command of spoken and written Thai extra of English and Chinese would be highly considered
• Ability to multi-task and work well under deadline; must work well in a team, fast-paced, high-energy and deadline-driven environment
• Expats who can communicate in Thai, Chinese, and English are welcome.