Responsibilities:

1. Sales Strategy and Planning:

• Devise and implement a comprehensive sales strategy that aligns with the overall company objectives.

• Identify market opportunities, analyze customer segments, and pinpoint target regions to maximize sales growth.

• Collaborate with cross-functional teams to ensure the alignment of sales strategies with marketing, supply chain, and product development.

2. Team Leadership and Management:

• Lead, coach, and motivate a high-performing sales team to achieve sales targets and objectives.

• Provide guidance, training, and feedback to optimize team performance and individual development.

• Set clear sales targets, monitor progress, and provide regular reports to senior management.

3. Key Account Management:

• Foster and manage relationships with key customers, such as wholesalers, distributors, and retailers.

• Negotiate contracts, pricing, and promotional activities to maximize sales volume and market share.

• Collaborate with internal teams to address customer needs, resolve issues, and ensure customer satisfaction.

4. Market Analysis and Competitor Insights:

• Stay up-to-date with market trends, consumer preferences, and competitor activities.

• Conduct regular market analysis to identify opportunities, potential risks, and emerging customer needs.

• Utilize market insights to adapt sales strategies, develop innovative approaches, and maintain a competitive edge.

5. Sales Performance Monitoring and Reporting:

• Implement robust sales tracking systems and key performance indicators (KPIs) to monitor sales performance, forecast results, and identify areas for improvement.

• Provide regular sales reports, market updates, and strategic recommendations to senior management.

• Develop and execute sales incentives, promotional programs, and pricing strategies to drive sales growth.

Qualifications:

• Bachelor's degree

• Demonstrated experience in sales management or a similar leadership role

• Minimum of 10 years of experience in sales management.

• Preferably, prior experience in the power tools industry and welding equipment industry.

• Strong understanding of the market landscape, including wholesalers, distributors, and retailers.

• Proven ability to develop and implement successful sales strategies, resulting in revenue growth and market expansion.

• Exceptional leadership and team management skills, with the ability to motivate and inspire sales teams.

• Strong negotiation, communication, and interpersonal skills to establish and maintain relationships with key customers.

• Analytical mindset with the ability to leverage data and market insights for informed decision-making.

• Willingness to travel within Thailand as required.

• Experience in consumable business, FMCG or retails will be advantage