Responsibilities

• Development of Trade Strategies: Create strategies that promote product visibility and sales within retail channels, ensuring alignment with brand objectives.
• Retail and Channel Promotions: Plan and execute promotional campaigns and initiatives (e.g., in-store promotions, trade shows) aimed at retailers, wholesalers, and distributors.
• Market Analysis: Monitor market trends, competition, and sales data to adjust strategies and identify growth opportunities.
• Collaboration with Sales and Marketing: Work closely with sales teams to develop trade-specific marketing strategies and ensure consistent messaging across all channels.
• Performance Tracking: Measure the success of trade marketing activities by tracking sales performance and customer engagement in collaboration with sales teams.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• Proven experience in trade marketing or sales within the fresh food industry.
• Strong understanding of retail and distribution channels, particularly in the fresh food sector.
• Demonstrated expertise in market analysis, trade strategy development, and performance tracking.
• Excellent communication, collaboration, and leadership skills.
• Ability to adapt to market changes and work in a fast-paced environment.