Essential Function:

• Develop digital strategies for present and future online businesses and roadmaps in the context of Ecommerce, Mobile App and the omnichannel ecosystem, including development and execution.
• Manage 4 teams including performance marketing (paid-own-earn), customer and platform analytics, graphic and production, and web/app contents management.
• Direct and oversee the design and development of customer data management such as customer analytics, personalization and performance reporting to deliver business intelligence activities and initiatives.
• Create data-driven customer analytic models for Ecommerce and Mobile Apps using Customer Data Platform and Marketing Automation technologies, as well as a real-time marketing framework and execution.
• Manage the day-to-day performance marketing operations including web/app analytics, digital customer funnel analysis, conversion rate as well as implement sales/traffic optimization activities for the online business.
• Devise strategies to increase online traffic and sales to the website and mobile application, tracking conversion rates and overseeing all aspects of web and mobile application analytics
• Build business intelligence dashboard and reports to support business decision including daily, weekly, and monthly updates to management
• Collaborate with cross-functional partners to manage all aspects of the digital marketing activities including, marketing planning, business planning, content strategy and development, promotional campaigns and other online marketing, website/mobile app design and web/app analytics including digital media strategy, eDM, CRM, paid search, on-site search, SEO, affiliates, advertising, promotions, social media and in-store activities
• Oversee the day-to-day operations of performance marketing, as well as the strategic direction and prioritization of initiatives for the online business.
• Develop strategies to boost website and mobile application traffic and sales by tracking conversion rates and overseeing all parts of web and mobile application analytics.
• Create a business intelligence dashboard and reports to help management make better decisions, including daily, weekly, and monthly updates.
• Work with cross-functional partners to manage all aspects of digital marketing activities, such as marketing planning, business planning, content strategy and development, promotional campaigns and other online marketing, website/mobile app design, and web/app analytics, as well as digital media strategy, eDM, CRM, paid search, on-site search, SEO, affiliates, advertising, promotions, social media, and in-store activities.