Role & Responsibilities:

• Produce and distribute a daily, weekly and monthly marketing performance dashboard and provide insights or recommendations.
• Monitor and forecast marketing and sales trends.
• Analyze marketing performance to evaluate the effectiveness of campaigns, understand strengths and weaknesses, and offer actionable insights for Financial, Retail, and Payment Services team. Identify strengths and gaps, and provide actionable recommendations to enhance future campaigns
• Develop and support marketing plans aimed at driving growth in retail services, including sales, transactions, retail income,
  and customer loyalty.
• Work closely with Service/Product owners to design Campaigns and modify KPIs as well as boost new sales and
  transaction growth of NSD Services.
• Customer insight and research, review of competitors’ and market trend.
• Work with IT to develop Business Intelligent tool and database to support New Service Development Division.
• Campaigns pre and post-performance evaluation, analysis and KPI review reporting.
• Do data cleansing of many sources of data /report consolidation before doing analysis.
• Training a team to effectively use Tableau or other reporting tools, enhancing their ability to make data-driven decisions
  and contribute to business growth.

Job Qualifications:

• Bachelor’s or Master’s Degree in Business Administration (Marketing) or related field.
• at least 3-5 years in Promotion campaign performance evaluation / Customer Behavior Analysis preferable with experience in Retail business.
• Have Marketing Information System on customer database management is a plus.
• Have experience in Marketing and promotional campaign planning preferable with Retailer marketing experience.
• Should have strong analytical skills and advance skills in Microsoft Excel, Access or BI tool such as Tableau background.
• Have Experience working collaborative environment.
• Drive to success and interpersonal skills.
• Be able to handle multi-tasks/projects.
• Can Work under pressure and meeting time line.