AVP Strategic Trade Plan

• Lead the development of Fresh Food campaigns and collaborate all strategy plans between functions include promotion, media, coupon, seasonal event and ensure Fresh food trade
• Build up Category Campaign together with Merchandise to be in line with action & up-weight plan in Sales construction Fresh Food to ensure campaign and promotion to deliver weekly and monthly budget.
• Understand customers’ needs with professional data resource performance (CSS, Kantar, Nielsen, GFK) and learning from Campaign evaluation, ROI and market share to find out key source of Sales and transaction growth in order to synergize category portfolio
• Communicate all divisions media promotion to Production team for layout preparation
• Synchronize corporate/JBP action to Fresh Food trade plan promotion

Position Qualifications :

• Bachelor’s Degree in Marketing, Business Administration, Communications or other related fields.
• Minimum 5-7 years working experience in Trade Marketing functions are required.
• High analytical acumen with ability to drive and translate insights into relevant strategies and tactics internally.
• Strong analytical skill and logical thinking.
• Positive attitude, good team player, fast Learner and flexibility
• Customer-oriented mindset and has understanding of retail consumer behavior
• Results driven and solution oriented
• Energized by a dynamic, fast-paced work environment
• Experience from Retail Business is a must or FMCG will be advantage