Key Responsibilities

• Building and maintaining profitable relationships with key customers
• Overseeing the relationship with customers
• Resolving customer complaints quickly and efficiently
• Keeping customers updated on the latest products in order to increase sales
• Expanding the customer base by upselling and cross-selling
• Understand and analyze digital marketing KPIs, develop scorecards and report on results to management team and other stakeholders. Continuously refine marketing tactics based on metric analysis
• Create, deploy and maintain landing pages that promote new programs, advertised assets, product lines and other digital campaign initiatives
• Support the implementation of automated journeys for multiple audiences to cultivate relationships and enhance communications with active and inactive prospects and customers
• Work collaboratively to understand business and customer needs and advise on industry best practices and standards

Qualification

• Bachelor’s degree in Business Administration, Marketing, Information Technology, or a related field.
• Advanced degrees or certifications in CRM or data analysis can be advantageous.
• Previous experience in a CRM role or a related field (sales, marketing, customer service).
• Proven track record of successfully implementing and managing CRM systems.