Job Summary:

A Brand Manager is responsible for managing and developing a brand’s image, identity, and overall strategy to drive sales and increase market share. This role involves a combination of marketing and product development.
• Develop and implement comprehensive brand strategies to enhance brand awareness and achieve business objectives.
• Lead NPD launches, collaborating closely with product development teams to ensure brand alignment.
• Plan, execute, and monitor marketing campaigns across various channels (digital, social media, print, etc.).
• Conduct or oversee market research to gather insights on consumer preferences, brand perception, and the competitive landscape (experience with AcNielsen and Euromonitor is an advantage).
• Manage the brand marketing budget, ensuring efficient resource allocation while achieving targeted outcomes.
• Coordinate with internal and external stakeholders (e.g., sales, trade marketing, R&D teams, and external agencies) to ensure seamless execution and excellence in delivery.

Skills and Qualifications:
• Male or female, aged 30 years or older.
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience: Typically requires 3–7 years of experience in marketing or brand management.
• Strong communication and presentation skills.
• Ability to communicate effectively in English.
• Experience in the ice cream industry is a plus.