Reporting to Assistant Director, KOL and E-Commerce – you will be responsible for

• Overseeing and executing campaigns that involve influencers and key content creators.
• Communicating with industry professionals and influencers
• Selecting, dealing with, and arranging meetings with influencers
• Ensuring contract terms and conditions are met
• Identifying client target audience preferences and building content ideation
• Having a solid understanding of digital campaigns and social media channels
• Building relationships with media, KOLs, and third-party agencies
• Managing collaborations between brands and KOLs
• Conceptualizing and managing demand-driving strategies and events
• Constructing end-to-end full-scale KOL campaigns
• Managing P&L on KOL-related activities and events
• Liaising on new product launches and ensuring consistent press
• Increasing brand awareness, buzz, and share of voice
• Monitoring key performance metrics of KOL activities and assisting in reporting
• Coordinating and developing good working relationships with internal and external stakeholders

Qualification:

• Bachelor’s degree in marketing, management, advertising, or related disciplines
• At least 1-2 years of experience as a KOL Management Officer or similar role
• Familiarity with digital campaigns and social media channels
• Broad network and excellent multitasking skills
• Good English communication skills (preferred)
• Ability to identify target audience preferences and build content
• Experience in handling a broad range of talents, especially in the beauty