Responsibility:

• Conducting market and business analyses.
• Develop and implement marketing activities aimed at communicating our brand message for assigned brands to achieve marketing objectives.
• Manage and work closely with cross function include media and brand agency to ensure NPD launch, successfully to drive brand growth.
• Working with NPD manager for NPD initiatives, including feedback on positioning, claims, packaging, pricing and agree launch promotional strategy
• Owns, develops, coordinates and cascades marketing campaigns aimed at communicating our brand message in-offline stores, online platforms, social media, TV channel and execution to other parties.
• Serving as a dedicated representative throughout the project lifecycle.
• Monitoring & leveraging on technical knowledge, market trend and consumer insights, proactively seek new product/renovation opportunities by developing a robust innovation pipeline strategy.
• Monitors results of campaign/program and ensure excellence execution/activity is timely and in-line with marketing directives. Liaise with salesman/sales channel to ensure appropriate content of programs and events.
• Providing regular reports on campaign performance, including metrics such as EMV, engagement, reach, ROI, etc.
• Deal and work closely with related parties both internal and external
• Maintain necessary contact with major marketing suppliers, key retailers, industry associations and government representatives to achieve the objectives of the company
• Support management of relationships: creative and media buying agencies, promotional agency, sponsorships
• Analyze market and consumer research data to understand market and consumer needs

Requirements:

• Possess a minimum of 1-3 years’ experience in areas such as Business Development, Project Management, Branding & Marketing, or related fields in Business Management
• Experience in Retail Operations / Retail Marketing/ Sale and Commercial is a plus.
• Enthusiastic / proactive / flexible/”Can Do” attitude
• Persuasive but collaborative working attitude.
• Proven ability to Analytic data
• Presentation skills.
• Strong influencing skills essential.
• Deadline-oriented: excellent time management and organizational skills
• Accuracy and attention to details
• Professional approach to time, costs and deadlines
• Ability to work well with people from many fields with different experience