Job description :

• Overseeing main KPIs and CRM initiatives.
• Analyze and convert customer data into actionable business insights.
• Contributing to the creativity and implementation of diverse marketing campaigns.
• Plan, execute, and track the performance of CRM marketing campaigns (email, text, and social media).
• Develop and maintain strong relationships with customers to increase customer loyalty and retention.
• Ensure timely and effective communication with customers through various channels (email, phone, in-store).
• Collaborate with the marketing team to develop targeted campaigns based on customer segments and preferences.
• Segment customers based on demographics, purchase history, and behavior.
• Develop targeted marketing strategies to engage specific customer segments.
• Continuously evaluate and improve CRM processes to enhance customer experience.
• Generate regular reports on CRM performance, customer engagement, and campaign effectiveness.
• Work closely with the marketing, sales, and customer service teams to ensure alignment and effective execution of CRM initiatives.
• Communicate CRM strategies and results to stakeholders, including senior management.

Qualifications :

• Bachelor's degree in Marketing, Business, or a related field.
• Experience in a retail or pet care industry setting.
• Knowledge of marketing automation platforms and CRM software.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to work in a fast-paced environment and adapt to changing priorities.
• Proficiency in CRM software and marketing automation tools.
• Strong understanding of marketing principles and customer relationship management strategies.