ประสบการณ์:

3 ปีขึ้นไป

ทักษะ:

SEO, Quality Assurance, Assurance

ประเภทงาน:

งานประจำ

• Managing and mentoring the SEO team.
• Reviewing all SEO work streams for quality assurance.
• Leading client meetings and delivering well informed SEO POV s.
• Communicating to internal and external stakeholders in a clear and timely manner.
• Developing SEO strategies and initiatives, with support from the SEO Associate Director.
• Ensuring SEO initiatives are being executed as agreed against the scope of work and completed to a high standard.
• Developing client KPIs and updating roadmaps to measure performance and success of workstreams carried out.
• Seeking pro-active opportunities that would benefit the client s business KPIs.
• Staying well-informed of all the latest SEO developments and news and sharing relevant updates with the client and SEO team.
• Effectively delegating work to SEO Executive and ensuring they understand their role and responsibilities.
• Identifying any SEO issues that may arise and be able to provide recommendations to rectify these.
• Maintaining a positive, motivating and inspiring team culture.
• Working with the SEM team and wider business units where required.
• Be a part of the wider media community which offers: networking opportunities across the globe, agencies and much more.
• Extensive career training and development, giving you the knowledge and confidence needed for greatness.
• The perfect role to diversify your skills in Search and beyond, looking to integrate with wider business units such as SEM, Social and Data & Analytics.
• Understand the client s scope of work and undertake training across their key product/service offerings.
• Build knowledge across GroupM s bespoke Search tools and our vision/purpose, and be able to articulate services to the agency and client.
• Develop relationships with all key client and agency stakeholders, as well as members within your immediate team.
• Ensure work streams are being carried out to a high standard.
• Establish consultative relationships with key client stakeholders and ensure work is being delivered against agreed client KPIs.
• Confidently oversee the Executive s work streams to ensure work is being delivered to a high standard and as agreed against the scope of work.
• Ensure workstreams are delivering against client KPIs and look to grow opportunities outside of the existing scope of work.
• Lead the strategic direction of the client account.
• Build the knowledge of SEO within the client s wider business.
• A passion for SEO and the positive impact it can have not just on Search but also wider business units e.g. Social, SEM and Affiliate Marketing.
• Confidence to present and speak to different stakeholders with a varying understanding of SEO.
• Knowledge of how to provide career development and guidance to direct reports.
• At least 7 years of SEO experience, with a strong technical SEO background.
• 3+ years experience managing and developing a team or handling a client.
• Advanced understanding of tools such as Google Analytics, Adobe Analytics, SEMRush, Ahrefs, Screaming Frog, Google Search Console.
• Understanding of HTML, CSS and Javascript.
• Clear and effective written and verbal communication skills and the ability to confidently interact with different stakeholders.
• Excellent time management and organisational skills, and a strong ability to handle conflicting demands.
• Previous track record of creating SEO strategies that have driven and aligned to successful client business results.
• Experience in diagnosing and resolving complex SEO issues.
• Background in a SEO or performance agency is a plus.
• More about GroupM.
• GroupM - GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
• Discover more about GroupM at www.groupm.com
• Follow @GroupMAPAC on Twitter
• Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm
• More about Thailand.
• In a population of 69 million people, Thailand s mobile penetration is at a whopping 120% with smart phone penetration at 50%. Digital spend has grown 38% year-on-year and most people are now accessing the internet via mobile devices. Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube.
• The audience fragmentation, following years of a virtual FTA TV duopoly, is creating huge trading and content opportunities. Thailand is one of the fastest-growing media markets in the region. Those looking for a rewarding and dynamic career in media have no better place to be than Thailand.
• GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it s about belonging. We celebrate the fact that everyone is unique and that s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

ทักษะ:

Digital Marketing, Industry trends, YouTube

ประเภทงาน:

งานประจำ

• You will work with high-profile, recognized client sites, where a small change can make a big impact.
• As part of a high-performance team, who have years of experience in successfully delivering SEO various regions of the world, you have the opportunity to further increase your knowledge while also being a key player in how we continue to grow.
• We are in a period of strong growth, which means that there is support for development of new products and services. If you have an entrepreneurial spirit, now is the t ...
• Measures of success -.
• Take ownership of existing projects and clients.
• Gain understanding of existing processes and tools to ensure successful deliver of client work.
• Develop relationships with key stakeholders within assigned Agency.
• Train and further develop existing team members on advanced SEO strategy development.
• Deliver growth in Agency revenue towards meeting targets.
• Build upon and improve efficiencies in developing client deliverables.
• Train and further develop existing team members on advanced SEO strategy development.
• Client retention and growth of Agency to meet and exceed revenue targets.
• Fully managing all assigned clients requiring only high level oversight from Director on client s day-to-day activities.
• Train and further develop existing team members on advanced SEO strategy development.
• Client service.
• Ensure high level of service are delivered from all SEO projects team member working on.
• Ensuring all projects are delivered to a professional standard and in line with the agreed timings.
• Strategy.
• Supporting the development of the optimal owned media strategy and owned media activation for clients based on their budgets, target audience and KPIs.
• Ensure owned media planning approach consider multiple platforms like web, social, apps and marketplaces.
• Providing analysis, audit and plan using a combination of resources include search, social, content, audience auditing tool.
• Providing on-page and off-page (content marketing) strategy and coordination with team to deliver best-in-class SEO projects.
• Planning and Performance.
• Provide project planning timeframe and response to client briefs.
• Regular monitor content on the client s site and as well as content marketing plan delivery.
• Supporting the development of client target and ensuring content marketing implementation achieves the KPIs set out at the campaign planning stage.
• Team Management.
• Line-management of all individuals within team including making sure timesheets are complete, signing off holiday, illness and conducting appraisals and objective setting.
• Study and find new insights in an ever evolving digital marketing.
• Coaching, training, progression and personal development of all team members.
• Running regular status meeting with agencies teams to ensure campaign activity is progressing as planned and that there is appropriate communication to the client from across the account team.
• Relationship.
• Respected business-led relationship with direct team members, ability to both professionally nature and critique team members.
• Strong collaborative relationship with lead members of both Business team, client s web development.
• Working relationship with business planning team as and when appropriate, in order to understand paid content marketing plan and execution.
• Working relationship with peers within [m]PLATFORM Services who manage other channel disciplines (Paid Search, Paid Social, Display and E-commerce).
• Friendly, professional relationship with all clients.
• Collaborative relationship with third-party agencies.
• Positive relationships with suppliers and creation of new initiative to continue service expansion.
• Have a habit to catch up SEO industry trends, movement and ecosystem changes which may related to SEO campaign performance.
• Must be keen in learning other search engine mechanics such as, Youtube Search, Ecommerce Search and internal website search algorithm.
• Have abilities to use and utilize SEO tools including Google Search Consoles, Google Webmaster tool, Google keyword planner, Ahrefs, DeepCrawl, MOZ, SerpBoo Etc.
• Deep familiarity with the core strategies used for SEO, in particular technical optimization, as well as keyword research, content, linking, digital asset optimization etc.
• Ability to work face-to-face with client teams is essential.
• Web analytics experience is essential. Advanced configuration and analysis experience/certifications are desirable.
• Web Development Skills - HTML, CSS, JavaScript and server-side scripting languages.
• Understanding of common web server technologies, and popular content management systems, their limitations and how to work within these to achieve SEO requirements.
• AboutmPlatform.
• m]PLATFORM is an advanced technology suite of flexible media planning applications, data analytics and digital services. The platform will improve advertisers ability to use audience defining insights from hundreds of data sources to find and communicate with their consumers across all media. [m]PLATFORM makes it possible for media planners at GroupM agencies to use the most detailed consumer data to achieve results for their clients. It is supported by a team of data scientists, technologists and digital practitioners from across GroupM specialist companies and Xaxis. [m]PLATFORM unifies data analytics and digital services including search, social, mobile, digital ad operations and programmatic into one team delivering a completely open and fully transparent data and technology architecture.
• For more information, visit https://www.groupm.com/tags/mplatform.
• About Thailand.
• In a population of 66 million people, Thailand s mobile penetration is at a whopping 137% with smart phone penetration at 61%. Digital spend has grown 18% year-on-year since 2016 and most people are now accessing the internet via mobile devices. Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube.
• The audience fragmentation, following years of a virtual FTA TV duopoly, is creating huge trading and content opportunities. Thailand is one of the fastest-growing media and marketing communication markets in the region. Those looking for a rewarding and dynamic career in media have no better place to be than Thailand.

ประสบการณ์:

7 ปีขึ้นไป

ประเภทงาน:

งานประจำ

• You will be working in a unique integrated agency with digital, media and creative specialists all under one roof.
• Puts you on the cutting edge of digital advertising and digital measurement.
• Enjoy a fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the region.
• Measures of success -
• In three months:Become well-versed with the client s portfolios and value proposition, confidently articulating them.
• Start building relationships with key decision-makers within the current pipeline.
• Familiarize yourself with all functions in Mindshare and establish a well-organized daily routine.
• In six months:Earn recognition from key clients by demonstrating digital leadership in strategic planning and implementation, among other areas.
• In 12 months:Develop a mature pipeline with opportunities at each stage of development.
• Generate additional client demands and secure further revenue.
• Enhance your team s capabilities.
• Responsibilities of the role:Develop and build relationships with clients, being a trusted advisor on account requirements.
• Set viable objectives and KPIs and recommend/develop measurement methodologies for all briefs.
• Deploy best-in-class digital implementation across the client portfolio.
• Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies.
• Handle campaign strategy & planning and integrate it with the wider communications.
• Assist in training & upskilling of client account teams.
• Manage, extract, and interpret clients digital performance data.
• Deliver beyond-the-banner high-value services, including digital workshops; content solutions; performance marketing; social & mobile projects; competitor intelligence services.
• Share best practices with the wider Interaction community.
• Conduct regular appraisals with designated team members.
• What you will need:6-7 years of digital experience (agency background preferred).
• An independent, self-driven individual with a highly responsible nature.
• Ability to work in a matrix organization, managing complexity and challenges.
• Proven track record in executing and developing digital strategies for clients.
• Experience in managing media briefs, budgets, and aligning digital strategy with global brand strategy.
• Chinese competency is a must (either Mandarin speaking or reading/writing Chinese if not spoken).
• Understanding of China s digital space is a major plus.
• More About Mindshare
• We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team -. We believe that in today s world, everything begins and ends in media. We aim to be our clients lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.
• Mindshare APAC has won 500 awards in the last year alone, including Agency Network of the Year 2017 by both the MMA SMARTIES and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at
• www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare

ทักษะ:

Market Analysis, Research

ประเภทงาน:

งานประจำ

• Market and Media Landscape UnderstandingMarket Analysis: Continuously analyze the market landscape to identify trends, opportunities,.
• and threats. Keep abreast of industry developments, emerging technologies, and shifts in
• consumer behavior.Competitor Analysis: Conduct thorough competitor analysis to understand their strategies,.
• strengths, and weaknesses. Use this information to position the agency more effectively in the
• market.Media Trends: Monitor and assess changes in media consumption patterns, new media.
• platforms, and innovations. Ensure the agency s strategies are aligned with current and future
• media trends.
• Audience Insights and StrategyAudience Research: Oversee the collection and analysis of audience data to understand.
• demographics, psychographics, and behavioral patterns. Utilize quantitative and qualitative
• research methods to gain deep insights into target audiences.Consumer Behavior: Analyze consumer behavior and preferences to tailor media strategies that.
• resonate with different segments. Leverage audience insights to drive effective connections and
• engagement.Strategy Development: Develop and implement audience-centric strategies that drive brand.
• awareness, engagement, and conversion. Ensure strategies are data-driven and based on solid
• research and insights. Identifying Growth OpportunitiesOpportunity Identification: Identify and evaluate new business opportunities, including.
• emerging and growth audiences, new media channels, and partnership possibilities. Assess
• potential for growth and profitability.Innovation: Foster a culture of innovation within Mindshare Encourage the exploration.
• of new ideas and strategies that can differentiate the agency and drive growth.Client Development: Work closely with clients to understand their needs and objectives. Identify.
• opportunities for upselling and cross-selling additional services that can contribute to their growth
• and success.
• Connecting and Integrating with Media PlatformsIntegration: Ensure seamless integration of media platforms into the agency s strategies.
• Coordinate with media planners, buyers, and creative teams to ensure cohesive and effective
• campaign execution.Technology Utilization: Stay informed about the latest media technologies and tools. Evaluate.
• and implement relevant technologies to optimize media planning, buying, and measurement. Team Leadership and ManagementStrategic Oversight: Lead and mentor the Communications Planning Team. Co-lead the Learning.
• Agenda together with the Head of Client Transformation to upskill the team. Ensure alignment
• with overall agency goals and objectives.Collaboration: Foster collaboration across different teams within the agency, including creative,.
• media planning, and analytics, to ensure integrated and effective strategies.
• Reporting and CommunicationReporting: Develop and present reports on strategy performance, market insights, and growth.
• opportunities to senior management and clients. Ensure reports are clear, actionable, and data driven.Client Communication: Maintain open and effective communication with clients. Provide.
• strategic recommendations and updates on market trends and opportunities for improvement. Strategic Planning and ExecutionLong-term Planning: Develop long-term strategic plans for the agency, aligning with overall.
• business goals. Set clear objectives and key results for strategic initiatives.Execution: Oversee the execution of strategic plans and ensure they are implemented effectively.
• Address any issues or challenges that arise during execution and adjust strategies as needed. More About Mindshare
• We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team -#teammindshare. We believe that in today s world, everything begins and ends in media. We aim to be our clients lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.
• Mindshare APAC has won 500 awards in the last year alone, including Agency Network of the Year 2017 by both the MMA SMARTIES and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at
• www.mindshareworld.com and follow us on Twitter@mindshare andfacebook.com/mindshareapac andlinkedin.com/company/mindshare

ประสบการณ์:

5 ปีขึ้นไป

ทักษะ:

Creativity, Problem Solving, Research

ประเภทงาน:

งานประจำ

• Utilize an in-depth knowledge on client category, brands and specific client requests and needs to provide appropriate input and direction to the agency units driving the entire value exchange process.
• Lead account project manager for the entire business accountable for achieving deadlines across all campaigns and deliverables.
• Act as key liaison accountable for the entire work product (for assigned client brands) among each business unit (Business Planning, Invention and Exchange) that contri ...
• In this role, your goals will be: In three months:Begun to develop relationships with the key day-to-day team, client and media partner contacts.
• Used your strong media contacts to unlock innovative solutions for the client both proactively and in response to briefs.
• Have a clear understanding of the day-to-day implementation and reporting tools utilised by the team.
• In six months:Motivated and inspired the team to produce a high quality work.
• A thorough understanding of the client s business, working as an extension of their marketing team and fostering strong relationships with key stakeholders.
• Been involved with annual negotiations to maximize client investment.
• In 12 months:Ensured that your client servicing is best in class.
• Trained and mentored junior team members.
• Shared your specialist digital knowledge with the agency to contribute to our continuous learning environment.
• Ensured client is kept up to date on the media landscape, providing necessary media information and updates and competitor reports.
• What you ll bring:Developing innovative and effective digital communication solutions in response to client briefs.
• Ensuring creativity, accuracy and timely output across the portfolio.
• You will have a strong point of view on the digital landscape and will be comfortable presenting new, innovative thinking to clients.
• Your success will be measured through success in team engagement, delivering award-worthy case studies, impressive feedback scores from clients and year on year delivery against financial targets.
• Minimum qualifications:Under graduate degree in communication or media or business management (Post-graduate/masters preferred).
• At least 5 years in media planning experience or related field required.
• Knowledgeable about and experienced with the concepts, approaches and issues involved in tactical media planning.
• Familiar with the timelines, processes and needs of the implementation of all media.
• Knowledgeable about new approaches to and developments in tactical planning.
• Demonstrated critical thinking and problem solving.
• Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure.
• Ability to make decisions and use critical thinking.
• Knowledge and use of various research systems.
• More about GroupM Thailand In a population of 69 million people, Thailand s mobile penetration is at a whopping 120% with smart phone penetration at 50%. Digital spend has grown 38% year-on-year and most people are now accessing the internet via mobile devices. Bangkok is one of the top Facebook cities in the world and Thailand ranks high in time spend viewing YouTube. The audience fragmentation, following years of a virtual FTA TV duopoly, is creating huge trading and content opportunities. Thailand is one of the fastest-growing media markets in the region. Those looking for a rewarding and dynamic career in media have no better place to be than Thailand. GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity - it s about belonging. We celebrate the fact that everyone is unique and that s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with. Discover more about GroupM at www.groupm.com Follow @GroupMWorldwide on Twitter Follow GroupM on LinkedIn -
• https://www.linkedin.com/company/groupm

ประสบการณ์:

2 ปีขึ้นไป

ทักษะ:

Problem Solving, Research

ประเภทงาน:

งานประจำ

• Utilize an in-depth knowledge on client category, brands and specific client requests and needs to provide appropriate input and direction to the agency units driving the entire value exchange process.
• Lead account project manager for the entire business accountable for achieving deadlines across all campaigns and deliverables.
• Act as key liaison accountable for the entire work product (for assigned client brands) among each business unit (Business Planning, Invention and Exchange) that contri ...
• Started to build relationships with the key decision makers within the client and agency organisations.
• Proven yourself as a reliable point of contact for client stakeholders.
• To anticipate what is needed to stay on track to secure, grow and solidifying client relations, and to take actions appropriated.
• Demonstrates a deep understanding of the of different marketing channels including different roles, advantages, formats, potential partnerships, distribution.
• Quickly builds strong relationships with marketing channel owners and leverages these relationships to deliver the best outcomes for us and our clients.
• Demonstrates a high degree of numeracy and IT literacy in order to monitor and manipulate data to deliver the best outcomes for the business, e.g. forecasting, delivery against plan, conforming to share deals.
• Understand the implications for the business and communicates potential impact to clients.
• Filters and adapts the different options and applies good judgement combined with hard facts to select which ideas will produce the best results.
• Understands what the client s business needs by understanding the history of the brand and what the client wants it to stand for. Understands the client s strategic intent and the implications for building the client s business.
• Communicates information and decisions with the full range of stakeholders involved in a project.
• Supports the development of others by expressing positive expectations towards their initiatives and giving constructive feedback.
• Under graduate degree in communication or media or business management (Post-graduate/masters preferred).
• At least 2 years in media planning experience or related field required.
• Knowledgeable about and experienced with the concepts, approaches and issues involved in tactical media planning.
• Familiar with the timelines, processes and needs of the implementation of all media.
• Knowledgeable about new approaches to and developments in tactical planning.
• Demonstrated critical thinking and problem solving.
• Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure.
• Ability to make decisions and use critical thinking.
• Knowledge and use of various research systems.

ประสบการณ์:

8 ปีขึ้นไป

ทักษะ:

Creativity, Problem Solving, Research

ประเภทงาน:

งานประจำ

• At Openmind we stand for Original Thinking - we can credibly say this for several reasons: we were the first global media agency; we took a chance and launched in Asia as opposed to the UK or US; and we were the first start-up WPP ever invested in. We have challenger in our DNA.
• Client: In this role, you will be working on one of the most exciting categories of industry.
• Integration: This is a hybrid online and offline role, plus working on social.
• Measures of success -
• Present media proposal Independently.
• Independently meet with client.
• Independent client management.
• Manage all the things reported to you.
• Manage all annual review/planning proposal for this client.
• What you ll bring: Developing innovative and effective digital communication solutions in response to client briefs.
• Ensuring creativity, accuracy and timely output across the portfolio.
• You will have a strong point of view on the digital landscape and will be comfortable presenting new, innovative thinking to clients.
• Your success will be measured through success in team engagement, delivering award-worthy case studies, impressive feedback scores from clients and year on year delivery against financial targets.
• Minimum qualifications: Under graduate degree in communication or media or business management (Post-graduate/masters preferred).
• At least 8 years in media planning experience or related field required.
• Knowledgeable about and experienced with the concepts, approaches and issues involved in tactical media planning.
• Familiar with the timelines, processes and needs of the implementation of all media.
• Knowledgeable about new approaches to and developments in tactical planning.
• Demonstrated critical thinking and problem solving.
• Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure.
• Ability to make decisions and use critical thinking.
• Knowledge and use of various research systems.