The General Manager, Sales UK will report directly to the General Manager of Sales for European markets and will oversee our operations in the United Kingdom and Republic of Ireland. This role will be responsible for driving growth, managing resources, and ensuring the successful execution of our strategic goals within the region. The General Manager, Sales UK will lead a team of professionals, build strong relationships with key stakeholders, identify market opportunities, develop and execute sales strategies, monitor activities, and enhance the company’s visibility through promotional events. This role requires a strong background in business development, excellent leadership skills, and a deep understanding of the UK construction market.

Key Responsibilities include:

Team Leadership:

• Lead, mentor, and develop a high-performing team, including a Regional Technical Manager and a Sales Manager, aligning with corporate objectives and standards.
• Ensure effective internal communication, displaying necessary information to managers and employees such as performance objectives, results, roadmaps, and risk mitigations.
• Enforce strict cost control measures.
• Oversee the Performance Management System, including KPIs, competency and commitment definitions, mid-year reviews, regular feedback, and year-end reviews. Ensure Talent Review and Succession Planning processes are effectively implemented, adhering to HR policies, and fostering a culture of empowerment, feedback, and coaching.
• Propose and implement organizational changes and yearly staffing plans.
• Initiate programs to enhance employee satisfaction and motivation.
• Collaborate with the After Sales Maintenance team to manage after-sales service requirements and ensure customer satisfaction.

Network Development and Sales Strategy & Execution:

• Promote the company’s products and solutions by developing and maintaining strong relationships with key accounts, including designers, main civil works contractors, and precast companies, through effective networking and regular follow-up visits.
• Develop a robust network of partners, including existing and new fabricators, to generate sales and fulfill orders for targeted projects.
• Conduct comprehensive sales presentations to existing and prospective consultants and contractors involved in targeted projects, understanding their needs, proposing tailored technical solutions and recommendations, and highlighting the benefits and value propositions of the company’s products to secure specifications and selections.
• Determine and coordinate sales approaches with fabricators’ upper management, organizing periodic meetings to review sales activities, update sales strategies and set short- and medium-term objectives.

Identify Market Opportunities:

• Monitor and identify main projects and business opportunities within the UK and Ireland that offer significant sales potential for the company, updating the project list monthly.
• Update project information and market intelligence on the CRM in a timely manner.

Activity Monitoring and Reporting:

• Conduct follow-up visits and provide monthly reports on sales activities, project statuses, partner cooperation, and development objectives.
• Maintain transparency and accountability through regular updates to senior management.

Promotion and Branding:

• Prepare an annual budget for seminars and exhibitions.
• Participate in targeted industry-specific seminars, trade shows, exhibitions, and other promotional events to enhance the visibility and reputation of the company’s products and services.
• Coordinate customer satisfaction surveys and testimonials, document ID Cards and case studies, and act as a brand ambassador, ensuring consistent messaging and market positioning.

Market Analysis and Forecasting:

• Update and maintain, at least monthly, comprehensive sales forecasts, focusing on significant projects like HS2, to align with market demands and inventory capacities.
• Analyze market trends and feedback to suggest product improvements and the development of new products that meet market needs.
• Conduct comprehensive market analysis to gather intelligence on industry trends, competitor activities, and market opportunities, and provide strategic insights to inform business decisions and maintain a competitive edge.

Support and Collaboration:

• Foster a collaborative work environment, encouraging teamwork and effective communication across all departments.

Continuous Improvement:

• Identify opportunities for process improvements and operational efficiencies within the territory.
• Implement best practices and innovative solutions to enhance overall business performance.

• At least a Master’s Degree in Business Administration or Engineering Degree.
• Minimum of 10 years of experience in a senior sales or business development role within the UK and Ireland, with at least 5 years in a managerial position overseeing teams in the construction, civil engineering, or a related industry.
• Exceptional written and verbal communication skills in English.
• ITS skills: CRM Systems: Proficiency in using Customer Relationship Management (CRM) software for managing sales activities and market intelligence.
• Microsoft Office: Strong skills in Microsoft Office Suite (Word, Excel, PowerPoint) for reporting, analysis, and presentations.
• Sales and Quotation Tools: Familiarity with sales and quotation management tools
• Other skills: Customer-centric mindset.
• Strong negotiation and persuasion skills to secure specifications and selections, and to develop strong partnerships
• Ability to manage multiple projects, monitor activities, and ensure timely completion of tasks.
• Strong leadership skills with the ability to motivate and manage a diverse team.
• Strong interpersonal skills to foster a collaborative work environment and maintain effective communication across departments.
• Skills in planning and coordinating promotional events, seminars, and exhibitions.
• Flexibility to adapt to changing market conditions and business needs.
• Self-Driven, Energetic and could work well dynamic environment