Position Overview :

We are looking for an experienced Customer Insights Specialist to join our innovative marketing team. In this role, you will be at the forefront of understanding our customers by gathering, analyzing, and interpreting data to uncover valuable insights. Your expertise will drive cross-functional collaboration, shaping strategies that enhance our products, services, and overall customer experience. The ideal candidate is analytical, detail-oriented, and thrives in a fast-paced environment.

Key Responsibilities :

1) Customer Data Analysis

• Gather, analyze, and interpret customer data from various sources, including surveys, focus groups, social media, sales data, and third-party reports.
• Identify trends, behaviors, and preferences to inform strategic decisions.

2) Cross-Functional Support

• Support cross-functional teams including product development, marketing, and business development with data, insights, and opportunities for growth.

3) Market Research

• Conduct competitor analysis and monitor market trends.
• Lead studies and focus groups to gather qualitative feedback.

4) Reporting & Recommendations

• Present actionable insights and recommendations to stakeholders through clear and concise reports, dashboards, and presentations.
• Create customer personas and segmentation models to guide teams.

5) Customer-Centric Strategy Development

• Partner with teams to embed a customer-first approach in all initiatives.
• Monitor the effectiveness of implemented strategies and recommend improvements as needed.

Qualifications :

• Minimum 3 years of experience and proven track record of success in customer insights, market research, or data analysis roles, preferably within the food manufacturing industry.
• Strong analytical skills and proficiency in tools such as Excel, data visualization software, and statistical tools is a plus.
• Detail-oriented with a passion for understanding customer behavior and market trends.
• Results-oriented mindset with a focus on driving measurable outcomes.
• Excellent communication and collaboration skills, with the ability to articulate ideas clearly, and work effectively in a team environment.
• Highly organized with strong project management skills, the ability to multitask effectively, and prioritise deadlines in a fast-paced environment.
• Ability to thrive in a fast-paced and dynamic environment.
• Understanding of the industry and market in which the business operates.