WHAT WILL YOUR MAIN RESPONSIBILITIES BE

Accelerate BUs’ Growth by being the catalyst for +1% additional growth:

• Lead Reporting, Insights and Analytics on Strategic Enterprise-level KPIs: Unmissable Brand Superiority, Category Growth Index, Premiumization.

• Collaborate with executive leadership – General Managers and their Leadership Teams - to shape BU-level growth strategies by identifying transformative opportunities, by spearheading initiatives to enhance granularity/ de-averaging growth: provide actionable insights at micro-levels of market segments.

• Predict all Key KPIs: not just report MAT-1 and MAT, but also predict MAT+1. Example KPIs Market Share, TDP, Penetration.

Strategic Market Growth Forecasting:

• Develop and execute a visionary strategy for forecasting market growth trends through advanced analytics.

• Implement predictive modelling frameworks that provide a holistic view of consumer/shopper behaviors across digital and traditional channels.

• Pioneer and drive Market growth opportunities: AI models that forecast Category Growths at a granular level (by Price-tiers, by formats). Dynamic and always-on.

• Build scenarios on Macroeconomics and their impact on our businesses: +3 months, +6 months, +12 months.

​Spearhead competitive growth across key markets and categories:

• Identify hotspots, issues and opportunities across all country / category cells.

• Champion insights into action on all things relating to portfolio, innovation and deployment.

Foresights and Innovation:

• Provide intelligence to shape and future proof our businesses by identifying any emerging trends and by Identifying broader common themes and Insights on consumer & customer pain points or aspirations (needs & wants) across categories and markets.

• Deliver cutting edge innovation pipeline to future fit our business in the SEA region.

Talent Leadership and Development across BUs:

• Build and lead a high-caliber connection with/ among predictive analytics professionals and consumer insights experts, fostering a culture of growth, innovation, collaboration, and excellence.

• Provide mentorship and professional development opportunities to ensure continuous skill enhancement.

EXPERIENCES & QUALIFICATIONS:

• Strong track record in CMI especially in Asia / leading D&E market is preferred.

• In-depth understanding of the CPG industry, market dynamics, and consumer behavior. Familiarity with pricing strategies, demand forecasting, and competitive analysis.

• Preferred 15+ years of experience in Market Research/ Marketing/ Insights/ Analytics.

• Proficiency in new age data and analytics.

• Excellent Communication Skills: An ability to communicate complex analytic and data solutions across multiple sources in a precise, and actionable manner.

• Proven ability to collaborate effectively with cross-functional teams and stakeholders.

• Demonstrated ability to think innovatively and proactively seek out new approaches to predictive analytics challenges.

• Ability to collaborate and experiment across team and functions.

• Strong knowledge of Market research, tools, techniques, and new methodologies Expertise in uncovering insights from syndicate data through analytics.

LEADERSHIP:

• You are now a Leader of Change. People look to you to provide safety in a storm, and you also appropriately challenge to get even better results. You role model resilience and care. You navigate these uncertain times by flexing plans and your leadership style, always with authenticity.

• You are still responsible for delivering to the highest standards. You must be resilient so you can lead others to deliver with passion through uncertainty and create opportunities through the core and beyond. You must be able to flex your style and your plans to guide others through difficult times.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.