Key Responsibilities:
•Lead the development of annual category, channel plan covering assortment, merchandising, pricing, promotion and trade spend framework to achieve business objectives and align across all channels (offline & online) for the assigned category.
•Develop deep understanding of current market situation and trend to identify business opportunity in term of channel and leverage insights to turn them into actionable plan
•Ensure insights and analysis are timely shared with all relevant functions and used as strategic inputs. Be partner with marketing to joint agree on the marketing plan - Initiate pack price solution to drive business performance. (Utilize POS data, Monthly report)
•Ensure up-to-date category, channel & customer analysis and work closely with Marketing team to conduct monthly meeting shared to team.
•Work closely with sales team to provide shopper insight to support NPD launching including merchandizing etc.