Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. T

ogether, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team.

Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.

The integrated marketing team crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.

We are seeking a Social Marketing Lead to develop and implement comprehensive social media strategies that align with our TTS business objectives while also overseeing the creation and curation of engaging content on various social media platforms.

Roles & Responsibilities:

- Social Media Strategy: Develop and implement comprehensive social media strategies that align with business objectives and enhance brand identity to grow our followers and engagement

- Content Creation and Curation: Oversee the creation and curation of high-quality, engaging content tailored for various social media platforms

- Community Engagement: Manage and engage with our online community, responding to comments, messages, and fostering a positive brand presence

- Influencer and Creator Partnerships: Identify, recruit, and collaborate with influencers and content creators to amplify brand reach and drive authentic engagement

- Campaign Execution: Plan and execute social media campaigns, including product launches, promotions, and collaborations, to drive traffic, engagement, and conversions

- Analytics and Reporting: Monitor, analyze, and report on social media performance metrics, providing insights to optimize strategies and achieve key performance indicators (KPIs)

- Event Strategy and Planning: Develop and implement comprehensive event marketing strategies that align with business objectives and enhance brand presence

- Budget Management: Oversee the social media and influencer marketing budget, ensuring efficient and impactful use of resources

Qualifications

Minimum Qualifications

- 5 years of experience in social media marketing, influencer marketing, or a similar role within the e-commerce industry

- Proven track record of developing and executing successful social media and influencer campaigns

Preferred Qualifications

- Deep understanding of social media platforms, trends, and analytics tools

- Creative and strategic thinker with a strong eye for detail

- Experience with social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.