Responsibilities

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team.

Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.

The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drive user engagement, and enhance the overall shopping experience. Whether it's launching innovative marketing campaigns, optimizing user interfaces, or crafting compelling narratives, the team's contributions are essential to TikTokShop's success in SEA.

In this role you will develop an online marketing communication plan for promotion and branding campaigns. You will also be responsible for the end-to-end execution of online marketing ads.

Roles & Responsibilities:

1. Channel Management:

- Coordinate with campaign managers to develop an online marketing communication plan for promotion campaigns (e.g. Mega Sales 9.9, Payday) and branding campaigns (e.g. TikTok Shop awareness)

- Plan the suitable ads objective, creative assets, target audience, and budget for different ads platforms, e.g. TikTok Ads, X, Display & Video 360, to achieve campaign objectives (awareness, traffic, orders)

- Stay up-to-date with the latest market trends and competitor movement to leverage opportunities to drive growth

- Continuously improve contents via A/B testing and performance monitoring

2. Execution:

- Responsible for the end-to-end execution of online marketing ads, including creative assets development to suitable format for each ads type (static posts, short videos, ads text), budget management, tracking parameters setup, ads launch, and performance reporting

- Regularly monitor ads launch and performance, and troubleshoot any issues related to ads launch and tracking parameters setup

- Make data-driven decisions for content improvement and media budget optimization

3. Budget Management:

- Manage and allocate online marketing communication budget effectively, and optimize spending on key online marketing metrics (CPI, CPC, CPV, CPO) to maximize ROAS (Return on Ad Spend)

- Provide regular budget updates and forecasts to key stakeholders

4. Cross-Functional Collaboration:

- Work closely with campaigns and marketing communication teams to ensure alignment of online marketing plans with promotion details, campaign objectives, and implementation timeline

- Collaborate with the design team and external agencies for creative assets development with suitable formats for target audience of each ads platform

- Cooperate with ad tech and analytics teams to report and provide insights on channel performance and propose action plans for future improvements

Qualifications

Minimum Qualifications:

- Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus

- At least 3 years of working experience with hands-on experience in online marketing

- Proficiency in online ads platforms and Excel or Sheets to interpret data and generate insights for content and media performance improvement

Preferred Qualifications:

- Strong executional ability, and high attention to detail for content accuracy

- Excellent project management and stakeholder management

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too