Job Summary

Lead Trade marketing initiatives for growth - by brands, packs, channels, key customers and geographies.

Job responsibilities:

• Lead development of the Trade Marketing Strategy to achieve defined business objectives across all product categories
• Develop initiatives that support category growth in targeted priority geographies/ channel/ category of accounts
• To sign off all promotions and make them field ready for execution
• Working closely with key customers to provide category and shopper insights to drive performance

Marketing / Promotion plan Communication

• Establish communication tools & process summarizing all initiatives to the field execution team
• Develop & drive new Sales & Trade marketing initiatives by channel
• Within the communication, provide examples of Best Practice and establish KPI’s for key initiatives
• Develop sell in decks, POS material, channel specific mechanics, and premiums if required for each type of activity
• Development and delivery of new product development (NPD) plans
• Work along with Field Execution Manager to ensure all trade / consumer promotion plan are executed

Business Development

• Support sales teams to develop AOP each year
• Work closely and support team to develop the JBP for all key customers
• Align Senior Management on investment in new initiatives, trade promotions & Key customer sales and profit objectives.
• Set clear performance objectives and measurement criterion.
• Leverage Strategic Innovations (Product / Packaging) to build a powerful Trade marketing plan that will create a stronger blueprint for growth

Skill and Experience:

• Bachelor or Master Degree in Business Administration or any related field
• 8-10 years of relevant experience in FMCG. Food and Beverage will be a plus.
• Strong analytical, negotiating and category management skills
• Executive maturity and strong influencing skill