Senior Marketing Manager (Learning Business)

• Formulate and implement Marketing Strategy for Learning Business to successfully acquire, develop, and engage clients
  • Develop and execute a go-to-market strategy with a clear plan to get a new product launch and drive sales.
  • Drive client base expansion and deepen relationships with existing clients.
  • Create a practical marketing strategy and run marketing interventions, from design to execution of marketing events, online/offline communication channels and approach to best drive acquisition, retention, and engagement.
  • Work closely with Partner Lead to co-formulate Partner Success Strategy to grow business with partners
• Formulate and implement Product Strategy, covering product development, launch, delivery, and improvement.
  • Conduct market research: Build an understanding of the Corporate/Retail Learning market (Onsite/Online Learning, Program/Bootcamp, etc.), analyze competitors and potential clients, and identify trends and opportunities.
  • Define personas capturing different types of target B2B/B2C clients/learners (including their pain points, challenges, and jobs to be done) to define Learning product development opportunities.
  • Define the value proposition and positioning of the product: Work with expert/practitioner partners to design unique value propositions and ways to develop/deliver such propositions through Learning Product Solutions.
  • Gather/analyze B2B/B2C clients/learners feedback to ensure continuous enhancement of Learning product solutions.

Required Qualifications

• Strong track record of Marketing, preferably in Corporate/Retail Learning & Development business.
• Experience working with senior Business/HR executives, HR L&D in large enterprises, and various subject matter experts.
• Graduated with degree in Business/Economics/Engineering; MBA and Management/HR Consulting experience are a plus.
• Proficient in Project management, Professional communication in both English and Thai.
• Good-fit Mindset: Can-do attitude with systematic planning & execution under pressure and limited resources, strategic partnership, collaborative team/expert partner engagement, 100% result orientation.