ทักษะ:

Digital Marketing, Google Ads

ประเภทงาน:

งานประจำ

• Implement effective paid digital advertising campaigns to attract qualified prospects with cost-effective strategies across Facebook, Google, and other paid advertising platforms.
• Contribute to Crimson s paid digital marketing activity across multiple countries, working with Crimson s regional digital marketing managers, country managers, local area marketing teams, and the global digital marketing team to drive for results.
• Build, test, and optimize paid ad campaigns to consistently improve performance.
• Analyse and report on campaigns, A/B tests, leads, and revenue and ROAS.
• Leadership and Initiative.
• Participate as an active member of the global digital marketing team, contributing ideas and working on projects to improve structure and processes.
• Test and launch new paid digital channels.
• Share digital marketing knowledge with global digital marketing team and local marketing teams.
• Digital Campaign Execution.
• Consistently launch paid digital advertising campaigns across several markets, following global processes, guidelines, and budgets.
• Select and design A/B tests to consistently improve knowledge and results.
• Consistently track leads, lead progress, and sales/revenue generated from your activities.
• Analysis and Reporting.
• Analyse and report on campaigns, A/B tests, leads, and revenue and ROI.
• Contribute in developing Crimson s global digital marketing best practices and knowledge base.
• What personal qualities are we looking for?.
• Technical Experience.
• At least 1-year experience in a digital marketing role or similar.
• Experience in executing and building Facebook Ads, Google Ads campaigns.
• Soft Skills.
• Growth Mindset.
• Strong attention to detail.
• Excellent verbal and written communication skills.
• Experience managing multiple projects in a fast-paced environment with other team members and stakeholders.
• Ability to productively and efficiently collaborate with a globally dispersed team.
• Analytical and problem-solving skills.
• Exceptional learning agility.
• Why work for Crimson?.
• Flexible working environment, you will be empowered to structure how you work.
• Option to work from our many locations/remotely around the globe (role dependent) with us!.
• Limitless development and exposure- our internal promotions/role changes made up 33% of all recruitment last year.
• 1,000 training budget per year- we love to level up!.
• Psychologist on staff.
• Impressive fireside chats and workshops to help the team continuously level up.
• Radical Candour is a feedback approach we live by.
• We re a global player with 28 markets (and growing) across the globe!.
• If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!.
• Please keep an eye on your spam email folder for correspondence from Team Tailor.

ทักษะ:

Project Management

ประเภทงาน:

งานประจำ

• Provide overarching admissions strategies to students by creating individualized plans and executing them in collaboration with the rest of the students Crimson team (Educational Coordinators, Academic Tutors, Application Consultants, and ECL Mentors).
• Maintain expert knowledge of high school curricula, extracurricular and leadership choices, summer program applications, and standardized test planning to make recommendations regarding admissions strategies.
• Utilize in-depth knowledge of institutions of higher learning to guide students and ...
• Conduct formal consulting sessions with students on a bi-monthly basis, chronicling and sharing with relevant stakeholders notes and action items.
• Maintain reasonable levels of communication with students and families outside of formal sessions through various channels (e.g. email, etc.).
• Facilitate or lead the development and presentation of marketing materials for seminars or expositions in local markets.
• Collaborate with local Sales teams in Initial Consultations to facilitate potential client investment and understanding of Crimson s products and services.
• Assist with Product and Resource Development initiatives to better our service.
• Bachelor s degree from a top 20 US university or Oxbridge (special considerations may be given to those with undergraduate admissions consulting backgrounds).
• Strong preference for experience with US/UK admissions consulting for the undergraduate level at top universities.
• Passion for coaching young adults and appreciation of global perspectives.
• Superior planning and organisational skills; experience in project management, event coordination, and product management a plus.
• Strong written and oral communication skills.
• Stakeholder management (collaborating with a range of internal stakeholders, students, and parents).
• Resilience when working independently under pressure, flexible and adaptive to working in a fast-paced growing organisation.
• Experience in education, coaching, tutoring, and admissions consulting preferred.
• Why work for Crimson?.
• Be a part of the world's leading admissions consulting firm.
• Rapidly growing start-up, with a flexible working environment where you will be empowered to structure how you work.
• Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year.
• 1000 individual training budget per year, we love to Level Up (it s one of our core values)!.
• Psychologist on staff.
• Insightful fireside chats and workshops to help support our high-performing and ambitious team.
• Radical Candor is a feedback approach we live by.
• We re a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!.
• If you're passionate about growing in a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!
• Please keep an eye on your spam / junk email folder for correspondence from Team Tailor.

ประสบการณ์:

3 ปีขึ้นไป

ประเภทงาน:

งานประจำ

• Crimson Education is a Series C, global EdTech startup founded in 2013 with the idea that through personalized education and technology, we can transform students into the world leaders of tomorrow. We re now in 28 markets and have an ambitious team of 700 that s rapidly expanding across the globe. Our tech platform connects 3000 tutors/mentors to students aiming to achieve admission and scholarships to top universities or their dream career pathways.
• This is a full-time position, that can be worked remotely or in one of our many offi ...
• What are the main responsibilities for this role?.
• Content Development: Craft engaging ad copy based on thorough keyword research. Manage and optimize key campaign elements, including conversion rates and bidding strategies, to maximize impact.
• Data-Driven Analysis: Employ advanced analytics to dissect campaign data, evaluate keyword costs, and test the effectiveness of landing pages. Share insights on emerging opportunities and potential risks, fostering informed decision-making.
• Tracking and Accuracy: Guarantee the integrity of campaign data through meticulous tracking using Google Tag Manager and Analytics, ensuring actionable insights for continuous improvement.
• Market Intelligence: Keep abreast of the latest digital marketing trends and Google Ads best practices, applying this knowledge to keep our campaigns at the forefront of the industry.
• Team Empowerment: Mentor team members in Paid Search excellence, guiding their campaigns towards success and encouraging the adoption of innovative strategies.
• Revenue Growth: Collaboratively spearhead initiatives with the performance marketing team to boost revenue through strategic non-brand campaigns.
• Innovative Experimentation: Pilot and perfect new Paid Search strategies and channels, embracing experimentation to uncover growth avenues and expand our digital footprint.
• Optimize for Success: Improve campaign efficiency by conducting ad copy tests, carrying out continuous optimizations, and ensuring campaigns perform at their peak levels.
• What skills and experience are required?.
• Experience: Minimum 3-5 years in paid search (advanced Google and Bing skills required) and 3+ years using Google Analytics, Looker, or similar tools.
• Language Skills: Proficiency in written and spoken English.
• Track Record: Proven lead generation and audience growth capabilities.
• Team Player: Ability to collaborate effectively with diverse teams and regions.
• Proficiency with bid management platforms like Kenshoo, Marin, or Search Ads 360 and basic knowledge of Asana or similar tools.
• Why work for Crimson?.
• Rapidly growing start up, with a flexible working environment where you will be empowered to structure how you work.
• Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year.
• 1000 individual training budget per year, we love to Level Up (it s one of our core values)!.
• Psychologist on staff.
• Insightful fireside chats and workshops to help support our high-performing and ambitious team.
• Radical Candor is a feedback approach we live by.
• We re a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!.
• If you're passionate about growing in a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!.
• Please keep an eye on your spam/junk email folder for correspondence from the Team.