Key Responsibilities:

• Identifying the target tourist demographics and tailoring marketing campaigns to their interests.
• Developing strategies to attract tourists from specific locations or with specific interests.
• Visual Merchandising and Store Appeal
• Collaborating with merchandising teams to ensure the store's layout and displays are visually appealing to tourists.
• Creating eye-catching window displays and in-store promotions.
• Digital Marketing and Online Presence
• Managing the shop's online presence, including social media accounts and website
• Utilizing online advertising and SEO to reach tourists searching for local shops and souvenirs.
• Leveraging online reviews and ratings to build a positive reputation.
• Partnerships and Collaborations
• Building relationships with local hotels, tour operators, and tourist information centers to promote the shop.
• Collaborating with other local businesses to create cross-promotional opportunities.
• Promotional Activities:
• Developing and implementing special promotions, discounts, and events to attract tourist shoppers.
• Creating and distributing marketing materials, such as flyers and brochures, in tourist areas.
• Customer Experience:
• Ensuring that the shop provides a positive and memorable shopping experience for tourists.
• Gathering customer feedback and using it to improve marketing strategies and customer service.
• Market Analysis:
• Monitoring tourism trends and competitor activity to stay ahead of the market.
• Analyzing sales data to identify popular products and optimize marketing efforts.
• In essence, a marketing manager for a tourist shop focuses on creating a compelling and inviting environment that encourages tourists to visit and make purchases.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Tourism, or a related field
• 5 year experience in marketing, preferably in retail, tourism, or hospitality industries
• Strong understanding of tourist behavior and local tourism trends
• Experience in digital marketing, including social media management, SEO, and online advertising
• Creative skills in visual merchandising and promotional campaign design
• Excellent communication and interpersonal skills, with the ability to build and maintain partnerships
• Strong organizational and project management skills
• Analytical mindset with the ability to interpret sales and customer data to inform strategies
• Proficiency in marketing tools and software (e.g., Google Analytics, Meta Ads Manager, Canva, etc.)
• Ability to work independently, think strategically, and adapt to a dynamic retail environment
• Multilingual abilities or experience working in multicultural environments is a plus