The Opportunity

The B2B Marketing team at Agoda is seeking a visionary Marketing Strategy Manager with a strategic, consultative approach to developing engaging content to attract and retain customers. This crucial role will enhance brand visibility and create compelling narratives that resonate with our B2B partners and prospective partners.

Role Overview

As the Marketing Strategy Manager, you will directly report to the Marketing Strategy Director and help oversee the development and execution of various communication strategies targeted at B2B partners. This includes defining Agoda's core value propositions, crafting content for C-suite presentations, and collaborating with senior stakeholders across departments to identify and showcase our strengths in the B2B travel sector.

What you'll do:

• Develop and Implement Content Strategies: Create compelling content that engages B2B audiences, elevating brand awareness and reinforcing Agoda's value across multiple business units.

• Craft Engaging Content: Collaborate with design and writing teams to produce high quality content through editing, proofreading, developing editorial calendar, delegate tasks and ensure deadlines are met.

• Lead and Inspire Teams: Manage a dynamic content strategy team with wide range of skills, providing mentorship and guidance, develop KPIs

• Collaborate Across Departments: Work closely with senior stakeholders to align content strategies with business objectives, identifying strengths and opportunities within Agoda's B2B offerings

• Analyze and Optimize Content: Collaborate with analysts to monitor content effectiveness and optimize strategies leveraging data insights on all communication to ensure maximum impact.

• Enhance Sales Materials and Strategy: Receive feedback and generate ideas to increase partner engagement

What You'll Need to Succeed:

• Extensive Experience: A minimum of 5 years in content/strategy/consultancy/product marketing or related roles. Experience in B2B marketing environment is a plus.

• Strong Communication Skills: Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations.

• Strategic Mindset: Proven experience in developing content that aligns with business objectives and enhances brand narrative.

• Industry and product Knowledge: Familiarity with the tech and travel industry; experience in the online travel agency sector is a plus.

• Data-Driven Approach: Strong analytical skills with the ability to leverage data to substantiate content strategies and value propositions

• Leadership Capability: Experience in senior people management, with a track record of hiring, developing, and mentoring high-performing teams.

Why Join Us?

At Agoda, you will play a pivotal role in shaping our communication strategies and driving growth within the B2B marketing division. If you are an innovative thinker passionate about travel technology and have the skills to elevate our brand narrative, we invite you to apply and be part of our dynamic team!