Position

Head of Marketing, Thailand

Profile

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the ExtraOrdinary in each of us.
We are united by a common goal - to reimagine the future of beauty.

Sephora SEA’s omni channel business spans over 8 countries (Australia, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand) with 100+ stores and boasts some global flagships such as ION and Raffles City in Singapore, F88 in Kuala Lumpur and Pitt Street in Sydney. Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e., Click and collect and marketplace).

The opportunity:

Head of Marketing, Thailand

We are looking for a highly motivated and strategic Head of Marketing to oversee the development, local marketing strategy to build, promote, and manage the Sephora brand across the Thailand market through close collaboration with the internal dynamic marketing team and various external stakeholders.

The ideal candidate will have a strong background in marketing. This role will report to the General Manager and functionally report to the Regional Vice President, Marketing.

You will shine here if you enjoy…

Brand Awareness

• Increasing brand awareness of Sephora as well as strengthening our positioning as the most loved omni-channel beauty retailer in Thailand; coordinating with global and regional teams to align on Sephora branding strategy
Creating awareness for Sephora’s own brand: Sephora Collection, making this the No.1 recruitment brand in our portfolio

Campaign and Communication

• Planning and delivering campaigns across channels including onsite, email, social, influencer, paid advertising and offline initiatives
• Planning marketing communication strategy and effectively managing the monthly and yearly budget to ensure spending alignment per execution plan
Synchronizing online and office communication strategy through close collaboration with digital marketing team

PR and Social Media

• Strategizing and executing PR initiatives to ensure that Sephora has the top media share of voice; collaborating with external PR agency, media, KOLs, celebrities, and business partners
Planning and ensuring successful execution of Sephora owned in-store activities to engage customers and elevating in-store excitement

CRM and Loyalty

Stakeholder Engagement

• Building and maintaining strong relationships with key stakeholders, including store teams, brand partners, and corporate partners both in country and region
Collaborating and communicating program goals, progress, and outcomes effectively

Budget Management

• Developing and managing marketing budget
Ensuring that financial resources are allocated appropriately and that all plans are delivered within budget constraints

Reports and Documentation

We would love to hear from you if you are/have…

• Minimum 9 years related experience in a similar role
• Experience in digital marketing is a plus
• Experience in leading teams and managing complexity
• Excellent leadership, communication, and interpersonal skills, including presentation and facilitation skills
• Strong organizational and project management skills to balance and prioritize high-level attention to detail and accuracy in the execution of work
• Comfortable with financial aspects – ability to manage activities under the given budget
• Fluent in both English and Thai
Excellent Microsoft Office skills

While at Sephora, you’ll enjoy...

• The people. You will be surrounded by some of the most talented leaders and teams – people you can be proud to work with.

• The learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.

• The culture. As a leading beauty retailer, backed by the LVMH luxury brand, our reach is broad and our impact is global. Yet there’s always room to explore. It’s in the Sephora DNA to champion a world of inspiration and inclusion where everyone can celebrate their beauty.
  

You can unleash your creativity, because we’ve got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. This, is the future of beauty. Reimagine your future, at Sephora.

Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.