SME Channel Communication and Campaign Manager

Job Description

• Develop campaign strategies and tactics: Develop and deploy successful marketing campaigns with the strategic products for the right target audiences through the right acquisition channel and attract qualified leads.
• Develop strategies for effective data analysis and reporting: Extract reports from multiple sources and apply industry knowledge to interpret data and improve SME business performance through campaign, channel, and communication tactics.
• Audience targeting: Identify target audiences and devise creative marketing campaigns that engage, educate, and motivate.
  Develop Channel: Identify opportunities within existing channels to increase sales.
• Build strategic relationships: Partner with key SME ecosystem and alliances.
• Budget management: Prepare and monitor the marketing budget, allocating funds wisely.
• Content creation: Identify valuable and engaging content for AIS SME communication channels.
• Approve marketing material: Oversee and approve marketing collateral, from website banners to brochures.
• Performance analysis: Measure and report on the performance of marketing campaigns, adjusting strategies as needed.

Qualifications

• Bachelor's degree in a related field.
• Experience: Demonstrable marketing experience and a willingness to learn.
• Audience insight: Proven ability to identify target audiences and create effective marketing campaigns.
• Analytical skills: Familiarity with web analytics tools and the ability to analyze SME behavior.
• Collaboration: Represent the marketing team to cross-functional groups, including product management, sales, and customer support.
• Market Research and Project Management: Background in market research and project management.