• Plan and execute events, activations and digital activations that seamlessly transition into offline experiences.

• Develop engaging digital campaigns under offline activation condition that drive awareness and participation in on-ground events.

• Work closely with cross-functional teams to align online and offline strategies.

• Actively engage with online communities, influencers, and key audiences to build brand visibility.

• Utilize data analytics to measure success, optimize campaigns, and drive continuous improvement.

• Collaborate with event organizers, media partners, and content creators to enhance audience engagement.

• Ensure a seamless consumer journey from digital touchpoints to physical events.

• Stay updated on digital trends, social media behaviors, and emerging technologies to enhance O2O activations. Qualifications: