We are seeking a talented and analytical Marketing Research Specialist to gather, analyze, and interpret market trends, customer insights, and competitive data to support our marketing strategies. The ideal candidate should have strong analytical skills, experience with efficient market research tools, and the ability to translate data into actionable recommendations.

Qualification:

• Bachelor’s degree in Marketing, Statistics, Business Administration, Economics, or a related field.
• Advanced degrees (Master’s or MBA) in Marketing Research, Statistics, Data Science, or Business Analytics are a plus.
• 3–5 years of experience in marketing research (conducting primary and secondary research), analytics, or a related field and presenting actionable insights.

Technical Skills:

• Strong knowledge of statistics, including hypothesis testing, and statistical modeling.
• Experience with data visualization tools like Tableau, Power BI
• Knowledge of survey platforms like Qualtrics, SurveyMonkey, or Google Forms.
• Familiarity with web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.