Minor Hotels is an international hotel owner, operator and investor with a portfolio of more than 540 hotels in operation. Minor Hotels passionately explores new possibilities in hospitality with a diverse portfolio of properties designed intelligently to appeal to different kinds of travellers, serving new passions as well as personal needs. Through our Anantara, Avani, Oaks, Elewana, Tivoli, NH Hotel Group, Four Seasons, St. Regis, Marriott and Minor International properties, across Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe and South America.

The Marketing Manager is responsible for assisting in the management of global marketing activities for all brands that fall under Minor Hotels, as well as assisting in driving brand marketing strategies for the hotels within the group.

She is also responsible for assisting with day-to-day business and commercial requirements for special projects, including planning, development, and implementation of anything related to business and projects beyond the brand and hotel operations.

An essential element of the role is the day-to-day management of the MHZone multi-brand digital assets management platform as well as our image library platform – ICE Portal.

The Marketing Manager will need to ensure all communications are in line with the relevant brand standards.

Corporate/Brand Marketing.Support the development of brand messaging via advertising, collateral and other marketing pieces (consumer and property) for use by hotel and regional sales teams, development, human resources and other corporate departments. Assist the department in managing all creative, including design, copy and images for advertising and promotional campaigns and initiatives. Provide support/guidance when required for brand and property photo/video shoots. Review and manage the approval process for all image/video assets submitted by properties (including the images for websites and MHZone). Provide support in managing any corporate-/brand-related initiatives.

MHZone/ICE Portal Management.Responsibility for managing, overseeing and developing our extensive global image libraries, the MHZone digital assets management platform and ICE Portal, OTAs Distribution Channels. Oversee day-to-day operation of all platforms. Support suppliers and properties with correct use of all libraries and systems. Provide guidance and support to ensure assets always comply with brand standards. Provide support and guidance on required image formats, sizes and other requirements. Work with IT troubleshoot any technical issues that might arise.

Pre-Opening Hotel Support. Work closely with the Assistant Director of Marketing on pre-opening requirements for the properties. Manage the development of pre-opening materials and OPE lists, liaising with the pre-opening team members and corporate graphics/or outsourced suppliers and agencies. Assist with website and online requirements. Manage the workflow of pre-opening lists within the Marketing team. Manage and execute photo shoots and video shoots when required.

Hotel Marketing Support. Provide marketing support and guidance on all relevant marketing communications materials when required. Review any regional/hotel work that is not based on existing, pre-approved brand templates to ensure it is on brand. Provide support, guidance and input on property photo shoots and video shoots to ensure all shoots are in accordance with relevant brand guidelines. Support and manage marketing services and design requests received from internal stakeholders. Liaise with individual stakeholders regularly to ensure that all specific requirements for marketing related work are managed.

Relationship Management.Manage relationships with relevant external creative and media agencies, as well as internal departments. Supervision of any work completed by third party agencies to ensure creative executive fits within brand guidelines and messaging.

Project Management.Act as Project Manager and take full ownership for specified projects as determined.

Brand and Marketing Tools. Assist in the development and updating of all marketing communications and brand identity guidelines when applicable. Ensure that brand collaterals / materials and property templates are regularly updated and distributed to key stakeholders in collaboration with the Marcoms and Graphics team. Make sure documents on MHZone and MH Flow are regularly updated. Answer and action all offline marketing related inquires on MH Flow. Challenge existing templates and processes to maximise efficiency and push the boundaries in relation to how we deliver tools and investigate new mediums for delivery. Share best practice with on-property Marketing Communications and Graphics teams.

Reporting and General Office. Provide regular analysis and reporting for all key marketing activities. Be aware of changing trends within the industry and provide recommendations to react and / or counteract these changes. Manage and maintain workflow within the department. Provide leadership and guidance to team members and relevant property associates. Track performance against agreed KPIs. Oversee purchase orders and agency related invoices to ensure they are prepared in line with policy.

• Most tasks are performed in a team environment with the employee acting as a team leader.
• Strong computer-related skills and Photoshop is a plus.
• Extensive knowledge of the hotel business and its facilities.
• Understands the market and its competitors.
• Ability to manage the relationship with both creative/ agencies and properties’ teams.
• Ability to manage multiple brands, cluster and property advertising, branding and marketing related requirements.
• Must be able to speak, read and write English, which is the primary business language.
• Requires good communication skills, both verbal and written.

EXPERIENCES

• Minimum of 5 years’ experience in Marketing or Communications in the hospitality industry and/or creative agency.
• On-property and pre-opening experience would be an added benefit.
• Bachelor’s Degree in Marketing/Communications or equivalent required.
• A thorough understanding of setting marketing objectives, tactics, and strategies required.
• Preferred experience with online marketing, advertising and finance/budget planning and management.
• Experience driving revenue through marketing activities
• Strong analytical skills and strategic thinking.
• Exceptional command of the English language (verbal and written).
• Experience in directing third party creative and media agencies.
• Experience in using data & insights to make informed decisions.
• Advanced computer literacy and detailed knowledge of various computer programs including a strong proficiency in Microsoft Office. Knowledge of design principles a plus.
• Be self-motivated, a strong team player and able to work and adapt under pressure.