Job overview : Content Creator responsibilities include producing marketing copy to advertise our products, writing blog posts about industry-related topics and promoting our content on social media. Creator will also be responsible for researching on the key SEO terms and implementing them in the content to gain maximum exposure, initiate new creative ideas and compelling content to drive brand awareness, engagement, and drive sales. Moreover, creators are expected to work simultaneously with the marketing team to maintain consistency between marketing campaigns and content published.

Responsibilities and Duties

• Work with the marketing department to get and understanding of the short term and long-term marketing targets

and then develop content strategies accordingly.

• Identify customers’ needs and be able to create marketing content matching with each customer segment
• Prepare well-structured drafts using digital publishing platforms.
• Develop graphic briefs and coordinate with graphic designers for creative works based on the brand guidelines.
• Promote content on social networks and monitor engagement (e.g. comments and shares)
• Collaborating with marketing team to decide the brand taglines, logo and other promotional material.
• Brainstorming and suggesting new ways to improve the traffic by tapping into new platforms and channels
• Ensure that the content is compliant with the copyright and data protection laws
• Update social media and content pages periodically
• Reporting and presenting to Manager – Trade Marketing

Qualifications:

• Bachelor Degree or higher in marketing, journalism, communications, engineering communications or any related fields.
• At least 3 years in direct experiences in Content Creator Specialist, copywriting, digital marketing or a similar role
• Strong understanding of content strategy and content marketing principles.
• Strong negotiation skills with proactive, initiative, and work well under high pressure
• Knowledge of Facebook, Instagram, TikTok, Google and other social media platforms
• Understanding of social media advertisements, such as Facebook and Instagram ads and social listening tools
• Familiar with content creation tools, such as Adobe Illustrator, Adobe Photoshop and Canva
• Good communication skills and presentation skills by English and Thai