āļāļĢāļ°āļāļēāļĻāļāļēāļāļāļĩāđāļŦāļĄāļāļāļēāļĒāļļāđāļĨāđāļ§
Omni-Channel Marketing Specialist (Manager Level)
āļāļĩāđāļāļīāđāļāļāļĩ āļāļđāđāļāļāļĢāđāđāļāđāļāđāļāļāļĢāđ āļāļģāļāļąāļ (āļĄāļŦāļēāļāļ)GENERAL SUMMARY :
- Lead the development of channel including product assortment, merchandising, pricing & promotion across channels, and marketing strategic framework.
- Develop Promotion Campaign & activities plan for Big C Omni-channel sales channel including Line Call Chat shop & Big C On-demand, and acting as platform expert for LINE OA as well as other social commerce platform to enable effective and efficient trade marketing campaign execution.
ESSENTIAL FUNCTIONS
- Build and create theme Omni-channel promotion campaign and align with merchandising team to leverage sales by increasing customer penetration.
- Understand customer needs with professional data resource performance, gather & analyze data, info from campaign evaluation, ROI and market share to find out key source of Sales and transaction growth in order to synergize Omni-channel.
- Collaborate all strategy plan between functions incl. promotion, media, coupon, seasonal event and ensure all activities are delivered right for the customers.
- Align sale construction plan and ensure campaign and promotion will deliver on yearly budget, also the process on execution will be achieved.
- Monitor and track result of activity to ensure execution effectiveness.
- Understand the generated Channel & Customer Insights and able to translate to insight-based Channel Planning.
- Providing strategic guidance and marketing supports to execution team
- Work closely with creative team and other related team in executing marketing campaign.
- Develop activities plan for call-chat-shop & Big C On-demand channel in Hypermarket and Mini Big C to increase service awareness, customer acquisition and ultimately sales.
- Establish social media guidelines, social commerce techniques and tactics in order to equip Operations and customer service team to improve sales conversion.
- Monitor and analyze digital media performance in order to take action at corporate/ region/ province/ store level.
- Monitor market trends and competitors to identify opportunities for Big C.
POSITION QUALIFICATIONS
- Bachelorâs Degree in Marketing, Business Administration, Communications or other related fields.
- Minimum 3 years working experience in Trade Marketing or marketing functions are required.
- High analytical acumen with ability to drive and translate insights into relevant strategies and tactics internally.
- Strong analytical skill and logical thinking.
- Positive attitude, good team player, fast Learner and flexibility
- Customer-oriented mindset and has understanding of social commerce/ online consumer behaviors.
- Has entrepreneur spirit and is a self-starter with sense of urgency.
- Positive, result oriented, entrepreneurial and self-motivating.
- Excellence communication ability and presentation skills.
āļāļĢāļ°āļŠāļāļāļēāļĢāļāđāļāļĩāđāļāļģāđāļāđāļ
- āđāļĄāđāļĢāļ°āļāļļāļāļĢāļ°āļŠāļāļāļēāļĢāļāđāļāļąāđāļāļāđāļģ
āđāļāļīāļāđāļāļ·āļāļ
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āļŠāļēāļĒāļāļēāļ
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- āļāļēāļāļāļĢāļ°āļāļģ
āđāļāļĩāđāļĒāļ§āļāļąāļāļāļĢāļīāļĐāļąāļ
āļāļđāđāļāļģāļāļļāļāļīāļāļāđāļēāļāļĨāļĩāļ āđāļāļĢāļđāļāđāļāļāļāļāļ "āđāļŪāđāļāļāļĢāđāļĄāļēāļĢāđāđāļāđāļ" āļŦāļĢāļ·āļ "āļāļđāđāļāļāļĢāđāđāļāđāļāđāļāļāļĢāđ", āļāļļāļĢāļāļīāļāļāđāļēāļāļĨāļĩāļāļŠāļĄāļąāļĒāđāļŦāļĄāđāļāļĩāđāļĄāļĩāļĢāļđāļāđāļāļāđāļĨāļ°āļāļāļēāļāļāļĩāđāļŦāļĨāļēāļāļŦāļĨāļēāļĒāļ āļēāļĒāđāļāđāļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļēāļāļāļāļāļāļĢāļīāļĐāļąāļ āļāļīāđāļāļāļĩ āļāļđāđāļāļāļĢāđāđāļāđāļāđāļāļāļĢāđ āļāļģāļāļąāļ (āļĄāļŦāļēāļāļ) āđāļĨāļ°āļāļąāļāļāļĄāļīāļāļĢāļāļēāļāļāļļāļĢāļāļīāļ āļāļąāļāļāļļāļāļąāļāļāļīāđāļāļāļĩāļĄāļĩāļŠāļēāļāļēāļāļĩāđāđāļāļīāļāđāļŦāđāļāļĢāļīāļāļēāļĢāđāļĨāđāļ§āļĄāļēāļāļāļ§āđāļē 100 āļŠāļēāļāļēāļāļąāđāļ§āļāļĢāļ°āđāļāļĻ āđāļĨāļ°āļĄāļĩāļāļāļąāļāļāļēāļāļāļĢāļ°āļāļģāļĄāļēāļāļāļ§āđ ... āļāđāļēāļāļāđāļ
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