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Trade Marketing Assistant Manager
āļāļĩāđāđāļāļĒāđāļāļāđāļ§āļāđāļĢāļ āļāļģāļāļąāļ (āļĄāļŦāļēāļāļ)Key Responsibilities
- Leads development of insights-driven channel & category key findings, an input for Channel and Category Strategy.
- Develop Channel Strategy based on 4Pâs (Work closely with Sales team to translate Category plan into Customer plan)
- Understand Consumer and Shopper and Customer to maximize P&L in channel
- Support Category / Business Review and JBP with customer by integrating Category plan into customer plan
- Allocate and manage trade & spending budget across channel to ensure optimize return on investment.
- Develop and ensure all POP materials, selling tools, sales presenter and giveaways as well as channel/ customer activities and communication comply to latest marketing plan/ brand guidelines supplied by Marketing
- Focus on Volume Generation, Revenue Creation, Demand Fulfillment, and Profitability.
Qualification
- Bachelorâs Degree or Masterâs Degree in Marketing Major.
- Minimum 5 years of experience from FMCG company with solid background in Category Management and Trade Marketing
- Commercial skills and knowledge in fields such as Category, Sales, Shopper Marketing, Commercial Finance.
- Good analytical, be creative, initiative, pro-active, self-motivated and self-starter
- Interpersonal, negotiation, and compromising skills
- Strong team player, communication and listening skills
- Leader, problem-solving skills, coaching and training skills
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