Marketing Commercial Associate

We are looking for a dynamic and data-driven Marketing Commercial Associate with experience in platform business, focused on customer acquisition, retention, and performance tracking. This role will play an essential part in developing, launching, and optimizing marketing campaigns to grow our customer base and increase customer loyalty. The ideal candidate will have a hands-on approach to campaign management, along with the analytical skills to measure and report on campaign effectiveness independently.

Key Responsibilities

• Customer Acquisition & Retention: Design and execute customer acquisition and retention strategies that align with business goals and drive growth in the platform ecosystem.
• Campaign Development: Create and launch effective marketing campaigns across multiple channels, including social media, email, and digital advertising, to reach target audiences.
• Performance Tracking: Independently track, analyze, and report on campaign performance and results, making data-driven adjustments to optimize outcomes.
• Market Analysis: Conduct ongoing market and competitor analysis to inform strategies, positioning, and campaign planning.
• Collaboration: Work closely with the sales, product, and content teams to align marketing efforts with business objectives and ensure consistency across all touchpoints.
• A/B Testing: Implement and oversee A/B testing of campaigns to refine messaging, creatives, and target audiences.

Skills & Qualifications

• Education: Bachelor’s degree in Marketing, Business, or a related field.
• Experience: Minimum of 4-5 years in a marketing or commercial role within a platform business, with a proven record in customer acquisition and retention.
• Technical Skills:
  • Proficiency in digital marketing tools (e.g., Google Analytics, CRM systems, social media platforms).
  • Strong data analysis skills to assess campaign performance and customer trends.
  • Familiarity with email marketing and automation tools (e.g., HubSpot, Mailchimp) is a plus.
• Campaign Management: Hands-on experience creating, managing, and optimizing digital marketing campaigns independently.
• Communication: Strong verbal and written communication skills for crafting compelling messaging and collaborating effectively with stakeholders.
• Analytical Mindset: Ability to interpret metrics and make recommendations based on data insights, including ROI and key performance indicators

Contact Information : 

CW Tower, Ratchadapisek Road, Huai Khwang Huai Khwang, Bangkok