ทักษะ:

Market Analysis, Research

ประเภทงาน:

งานประจำ

• Market and Media Landscape UnderstandingMarket Analysis: Continuously analyze the market landscape to identify trends, opportunities,.
• and threats. Keep abreast of industry developments, emerging technologies, and shifts in
• consumer behavior.Competitor Analysis: Conduct thorough competitor analysis to understand their strategies,.
• strengths, and weaknesses. Use this information to position the agency more effectively in the
• market.Media Trends: Monitor and assess changes in media consumption patterns, new media.
• platforms, and innovations. Ensure the agency s strategies are aligned with current and future
• media trends.
• Audience Insights and StrategyAudience Research: Oversee the collection and analysis of audience data to understand.
• demographics, psychographics, and behavioral patterns. Utilize quantitative and qualitative
• research methods to gain deep insights into target audiences.Consumer Behavior: Analyze consumer behavior and preferences to tailor media strategies that.
• resonate with different segments. Leverage audience insights to drive effective connections and
• engagement.Strategy Development: Develop and implement audience-centric strategies that drive brand.
• awareness, engagement, and conversion. Ensure strategies are data-driven and based on solid
• research and insights. Identifying Growth OpportunitiesOpportunity Identification: Identify and evaluate new business opportunities, including.
• emerging and growth audiences, new media channels, and partnership possibilities. Assess
• potential for growth and profitability.Innovation: Foster a culture of innovation within Mindshare Encourage the exploration.
• of new ideas and strategies that can differentiate the agency and drive growth.Client Development: Work closely with clients to understand their needs and objectives. Identify.
• opportunities for upselling and cross-selling additional services that can contribute to their growth
• and success.
• Connecting and Integrating with Media PlatformsIntegration: Ensure seamless integration of media platforms into the agency s strategies.
• Coordinate with media planners, buyers, and creative teams to ensure cohesive and effective
• campaign execution.Technology Utilization: Stay informed about the latest media technologies and tools. Evaluate.
• and implement relevant technologies to optimize media planning, buying, and measurement. Team Leadership and ManagementStrategic Oversight: Lead and mentor the Communications Planning Team. Co-lead the Learning.
• Agenda together with the Head of Client Transformation to upskill the team. Ensure alignment
• with overall agency goals and objectives.Collaboration: Foster collaboration across different teams within the agency, including creative,.
• media planning, and analytics, to ensure integrated and effective strategies.
• Reporting and CommunicationReporting: Develop and present reports on strategy performance, market insights, and growth.
• opportunities to senior management and clients. Ensure reports are clear, actionable, and data driven.Client Communication: Maintain open and effective communication with clients. Provide.
• strategic recommendations and updates on market trends and opportunities for improvement. Strategic Planning and ExecutionLong-term Planning: Develop long-term strategic plans for the agency, aligning with overall.
• business goals. Set clear objectives and key results for strategic initiatives.Execution: Oversee the execution of strategic plans and ensure they are implemented effectively.
• Address any issues or challenges that arise during execution and adjust strategies as needed. More About Mindshare
• We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team -#teammindshare. We believe that in today s world, everything begins and ends in media. We aim to be our clients lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.
• Mindshare APAC has won 500 awards in the last year alone, including Agency Network of the Year 2017 by both the MMA SMARTIES and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at
• www.mindshareworld.com and follow us on Twitter@mindshare andfacebook.com/mindshareapac andlinkedin.com/company/mindshare

ประสบการณ์:

7 ปีขึ้นไป

ประเภทงาน:

งานประจำ

• You will be working in a unique integrated agency with digital, media and creative specialists all under one roof.
• Puts you on the cutting edge of digital advertising and digital measurement.
• Enjoy a fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the region.
• Measures of success -
• In three months:Become well-versed with the client s portfolios and value proposition, confidently articulating them.
• Start building relationships with key decision-makers within the current pipeline.
• Familiarize yourself with all functions in Mindshare and establish a well-organized daily routine.
• In six months:Earn recognition from key clients by demonstrating digital leadership in strategic planning and implementation, among other areas.
• In 12 months:Develop a mature pipeline with opportunities at each stage of development.
• Generate additional client demands and secure further revenue.
• Enhance your team s capabilities.
• Responsibilities of the role:Develop and build relationships with clients, being a trusted advisor on account requirements.
• Set viable objectives and KPIs and recommend/develop measurement methodologies for all briefs.
• Deploy best-in-class digital implementation across the client portfolio.
• Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies.
• Handle campaign strategy & planning and integrate it with the wider communications.
• Assist in training & upskilling of client account teams.
• Manage, extract, and interpret clients digital performance data.
• Deliver beyond-the-banner high-value services, including digital workshops; content solutions; performance marketing; social & mobile projects; competitor intelligence services.
• Share best practices with the wider Interaction community.
• Conduct regular appraisals with designated team members.
• What you will need:6-7 years of digital experience (agency background preferred).
• An independent, self-driven individual with a highly responsible nature.
• Ability to work in a matrix organization, managing complexity and challenges.
• Proven track record in executing and developing digital strategies for clients.
• Experience in managing media briefs, budgets, and aligning digital strategy with global brand strategy.
• Chinese competency is a must (either Mandarin speaking or reading/writing Chinese if not spoken).
• Understanding of China s digital space is a major plus.
• More About Mindshare
• We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team -. We believe that in today s world, everything begins and ends in media. We aim to be our clients lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.
• Mindshare APAC has won 500 awards in the last year alone, including Agency Network of the Year 2017 by both the MMA SMARTIES and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at
• www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare

ประสบการณ์:

8 ปีขึ้นไป

ทักษะ:

Creativity, Problem Solving, Research

ประเภทงาน:

งานประจำ

• At Openmind we stand for Original Thinking - we can credibly say this for several reasons: we were the first global media agency; we took a chance and launched in Asia as opposed to the UK or US; and we were the first start-up WPP ever invested in. We have challenger in our DNA.
• Client: In this role, you will be working on one of the most exciting categories of industry.
• Integration: This is a hybrid online and offline role, plus working on social.
• Measures of success -
• Present media proposal Independently.
• Independently meet with client.
• Independent client management.
• Manage all the things reported to you.
• Manage all annual review/planning proposal for this client.
• What you ll bring: Developing innovative and effective digital communication solutions in response to client briefs.
• Ensuring creativity, accuracy and timely output across the portfolio.
• You will have a strong point of view on the digital landscape and will be comfortable presenting new, innovative thinking to clients.
• Your success will be measured through success in team engagement, delivering award-worthy case studies, impressive feedback scores from clients and year on year delivery against financial targets.
• Minimum qualifications: Under graduate degree in communication or media or business management (Post-graduate/masters preferred).
• At least 8 years in media planning experience or related field required.
• Knowledgeable about and experienced with the concepts, approaches and issues involved in tactical media planning.
• Familiar with the timelines, processes and needs of the implementation of all media.
• Knowledgeable about new approaches to and developments in tactical planning.
• Demonstrated critical thinking and problem solving.
• Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure.
• Ability to make decisions and use critical thinking.
• Knowledge and use of various research systems.