Head of Strategy
ที่มายแชร์ จำกัดThe Head of Strategy in a Media Agency plays a crucial role in understanding the market and media
landscape, leveraging audience insights, identifying growth opportunities, and ensuring effective
integration with media platforms. This role requires a blend of strategic thinking, data analysis, and
leadership skills to drive the agency’s success and growth
- Market and Media Landscape Understanding
- Market Analysis: Continuously analyze the market landscape to identify trends, opportunities,
consumer behavior.- Competitor Analysis: Conduct thorough competitor analysis to understand their strategies,
market.- Media Trends: Monitor and assess changes in media consumption patterns, new media
media trends.
Audience Insights and Strategy
research methods to gain deep insights into target audiences.
engagement.
research and insights.
- Audience Research: Oversee the collection and analysis of audience data to understand
research methods to gain deep insights into target audiences.
- Consumer Behavior: Analyze consumer behavior and preferences to tailor media strategies that
engagement.
- Strategy Development: Develop and implement audience-centric strategies that drive brand
research and insights.
Identifying Growth Opportunities
potential for growth and profitability.
and success.
Connecting and Integrating with Media Platforms
campaign execution.
- Opportunity Identification: Identify and evaluate new business opportunities, including
potential for growth and profitability.
- Innovation: Foster a culture of innovation within Mindshare Encourage the exploration
- Client Development: Work closely with clients to understand their needs and objectives. Identify
and success.
Connecting and Integrating with Media Platforms
- Integration: Ensure seamless integration of media platforms into the agency’s strategies.
campaign execution.
- Technology Utilization: Stay informed about the latest media technologies and tools. Evaluate
Team Leadership and Management
with overall agency goals and objectives.
Reporting and Communication
- Strategic Oversight: Lead and mentor the Communications Planning Team. Co-lead the Learning
with overall agency goals and objectives.
- Collaboration: Foster collaboration across different teams within the agency, including creative,
Reporting and Communication
- Reporting: Develop and present reports on strategy performance, market insights, and growth
- Client Communication: Maintain open and effective communication with clients. Provide
Strategic Planning and Execution
- Long-term Planning: Develop long-term strategic plans for the agency, aligning with overall
- Execution: Oversee the execution of strategic plans and ensure they are implemented effectively.
More About Mindshare
We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team -#teammindshare . We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.
Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at
www.mindshareworld.com
ประสบการณ์ที่จำเป็น
- ไม่ระบุประสบการณ์ขั้นต่ำ
เงินเดือน
- สามารถต่อรองได้
สายงาน
- ผู้บริหารอาวุโส
- กลยุทธ์ / วางแผน
ประเภทงาน
- งานประจำ
เกี่ยวกับบริษัท
จำนวนพนักงาน:100-500 คน
ประเภทบริษัท:การตลาด / ประชาสัมพันธ์
ที่ตั้งบริษัท:กรุงเทพ
เว็บไซต์:minteraction.com
ก่อตั้งเมื่อปี:n/a
คะแนน:4.5/5
Interaction is Thailand's largest digital agency in terms of revenue. Our organization of more than 200+ people provides digital advertising and communications solutions to most of the leading brands in Thailand. Located in Ploenchit Center, our team works closely with the global reputable media ... อ่านต่อ
สำนักงานใหญ่: 22nd floor, 2 Ploenchit Center, SUKHUMVIT ROAD KLONGTOEY BANGKOK 10110 THAILAND
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