T&T Senior Consultant - Deloitte Digital (Loyalty Marketing) - TH / MY

• Develop and execute comprehensive digital marketing strategies focused on loyalty and rewards, with the goal of driving customer engagement, retention, and lifetime value.
• Collaborate with clients to understand their business objectives, target audience, and competitive landscape, and develop tailored loyalty program strategies that align with their goals.
• Leverage data-driven insights to identify opportunities for optimizing loyalty programs and improving customer satisfaction and loyalty.
• Manage the end-to-end execution of loyalty marketing campaigns, including campaign planning, segmentation, targeting, and performance analysis.
• Work closely with cross-functional teams, including marketing, analytics, and technology, to ensure seamless integration and alignment of loyalty initiatives with overall marketing strategies.
• Stay abreast of industry trends, emerging technologies, and best practices in loyalty marketing and customer engagement, and share insights and recommendations with clients and internal stakeholders.
• Monitor and analyze key performance metrics to measure the effectiveness of loyalty programs and campaigns, and provide recommendations for continuous improvement.

• Bachelor's degree in Marketing, Business, or related field; advanced degree preferred.
• Minimum of 10 years of experience in digital marketing, with a focus on loyalty and rewards.
• Experience in a client-facing role (e.g. consulting, agency)
• Proven track record of success in developing and executing digital marketing strategies that drive customer engagement, retention, and loyalty.
• Deep understanding of loyalty program mechanics, including points-based systems, rewards structures, and customer segmentation strategies.
• Strong analytical skills, with the ability to interpret data and insights to inform strategy and decision-making.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with clients and internal teams.
• Creative thinker with a results-oriented mindset and a passion for driving innovation and delivering exceptional customer experiences.
• Exceptional communication and presentation skills, with the ability to articulate complex concepts and ideas to diverse audiences.
• Drive, tenacity, client focused and results oriented.
• An appreciation of the consulting lifestyle and ability to travel (both locally and abroad) is a pre-requisite to fit to our short-term and long-term project assignment.