Job Responsibilities

• Develop and implement comprehensive social media strategies aligned with overall PR and marketing goals.   
• Create engaging and shareable content across various social media platforms (IG, FB, X, TikTok, etc.) to increase brand awareness, engagement, and reach.
• Develop a content calendar to ensure consistent posting and maintain a strong brand voice.
• Plan and execute paid social media campaigns to achieve specific business objectives, such as brand awareness.
• Manage social media advertising budgets and optimize campaigns for maximum ROI.
• Analyze campaign performance and provide regular reports on key metrics.
• Monitor social media channels for mentions, trends, and conversations relevant to the brand.
• Track and analyze key social media metrics, such as engagement rate, reach, impressions, and conversions.
• Prepare regular reports on social media performance, providing insights and recommendations for improvement.
• Monitor social media for potential crises or negative sentiment and develop strategies to address them promptly and effectively.   
• Manage online reputation by responding to negative comments or reviews in a professional and constructive manner.
• Work with team to develop and implement crisis communication plans for social media.
• Stay up-to-date on the latest social media trends, algorithms, and best practices.
• Research and identify new social media platforms and opportunities for brand growth.
• Collaborate with other departments to ensure alignment of messaging and strategies.

Job Qualifications

• Bachelor's degree in communications, marketing, or a related field.
• Proven experience in social media management, preferably in a PR or agency setting.
• Strong understanding of social media platforms and their algorithms.
• Excellent written and verbal communication skills.
• Ability to create engaging and visually appealing content.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Familiarity with social media management tools and analytics platforms.
• Fluent in English both written and verbal (Minimum 750 TOEIC score).
• Ability to travel/ work upcountry and abroad.
• Goal–Oriented, Unity, Learning, Flexible.