Job Responsibilities

• Develop and execute comprehensive PR Plans and strategies to enhance brand visibility, reputation and achieve business objectives. 
• Proactively manage media relations, including building and maintaining strong relationships with journalists, bloggers, and influencers across both Thai and international media.
• Prepare and distribute press releases, media advisories, photo releases, and other communication materials covering business news, and corporate social responsibility (CSR) initiatives.
• Develop engaging content for various channels, including social media platforms (IG, FB, X, TikTok, etc.), websites, and blogs, ensuring consistency with brand messaging.
• Utilize social media platforms strategically to amplify PR campaigns, reach target audiences, and build brand awareness.
• Monitor and analyze media coverage to evaluate the effectiveness of PR campaigns and adjust strategies as needed.
• Develop and implement crisis communication plans to effectively manage and mitigate any potential PR crises or negative publicity.
• Monitor online conversations and social media to identify potential risks and address them proactively.
• Any ad-hoc projects as assigned by supervisor.

Job Qualifications

• Bachelor’s degree or higher in Public Relations, Communication Arts or related fields.
• 2-4 years’ experience in media relations or public relations.
• Understanding and having knowledge in media landscape, mainstream, social media.
• Familiar with social media platforms including IG, FB, X, TikTok etc.
• Having experience and good connection with media relations.
• Excellent written and verbal communication & presentation skills, strong attention to detail.
• Fluent in English both written and verbal (Minimum 750 TOEIC score).
• Ability to travel/ work upcountry and abroad.
• Goal–Oriented, Unity, Learning, Flexible.