Key Responsibilities:

• Strategic Rebranding: Lead the development and execution of a comprehensive rebranding strategy, both internally and externally, to position BiiC as the top-of-mind entity for green innovation.
• Brand Identity Development: Collaborate with internal teams and external agencies to redefine and develop BiiC’s brand identity, including logo, messaging, visual assets, and overall brand tone.
• Marketing & Communication Strategy: Design and implement a multi-channel marketing and communication strategy to promote BiiC’s brand and initiatives across digital, social media, and traditional platforms.
• Stakeholder Engagement: Build strong relationships with key stakeholders, including startups, investors, academic institutions, and industry partners, to foster collaboration and attract top-tier innovation talent.
• Content Creation & Management: Oversee the creation of compelling content that aligns with the new brand identity, including website content, press releases, presentations, and marketing collateral.
• Event Management: Plan and execute events, webinars, and campaigns to increase brand awareness and engagement within the green innovation ecosystem.
• Performance Tracking: Set KPIs and monitor the effectiveness of rebranding efforts through data-driven insights, ensuring continuous improvement and alignment with BiiC’s strategic goals.

Qualifications:

• Experience: Minimum of 2-5 years of experience in branding, marketing communications, or a related field. ( focus on sustainability, green energy, or technology sectors is a plus).
• Education: Bachelor's degree in Marketing, Communications, Business, or a related field. A master’s degree is preferred.
• Skills:
  • Strong strategic thinking and project management skills.
  • Exceptional communication and interpersonal skills.
  • Creative mindset with a strong eye for design and detail.
  • Proven ability to work cross-functionally and manage external agencies.
  • Experience with digital marketing, content management, and social media strategies.
  • Some understanding of the latest trends in sustainability and green technology.